Morning Keynote - Lora Hayes, WingWoman Solutions - The Power of a Thoughtful No: Turning Fewer Yeses into Real Impact
In a culture that often rewards busyness and self-sacrifice, many women find themselves overwhelmed not because they lack ability, but because they’ve taken on too much. This opening keynote explores how saying yes too often can dilute impact, drain energy, and stall meaningful progress. Through relatable stories and practical decision-making tools, participants will learn how to choose commitments that align with their values, set healthy boundaries without guilt, and confidently decide what belongs in their lives and what does not. Attendees will leave with a renewed sense of clarity and concrete strategies for turning fewer, more intentional yeses into lasting, meaningful action.
Workshop Speaker - Tiffany Hoeft, Minds Matter PLLC - Your Brain is Your Business: Building Success from the Inside Out
Tiffany Hoeft, founder of Minds Matter PLLC, will share her journey of building a brain health clinic in rural South Dakota. From smalltown farm girl, to clinician, to entrepreneur, her story is one of grit, growth and learning to trust the nudges life gives you when the path forward isn’t clearly marked.
Through real-life experiences, Tiffany will talk openly about the challenges of starting a business, betting on yourself, and leading with purpose to challenge current standards. She’ll reflect on the lessons learned along the way and the importance of surrounding yourself with the right people.
Woven throughout her story are practical, approachable brain health insights. Tiffany believes our brains are our most valuable business asset, yet often the most neglected. Attendees will leave with simple, actionable strategies to protect focus, manage stress, and build habits that support both professional success and long-term brain health.
This session is part inspiration, part education, and part permission slip to think differently about success, leadership, and taking care of yourself while building something meaningful. Attendees can expect to leave feeling encouraged, empowered, and reminded that investing in your brain is one of the smartest business decisions you’ll ever make.
Afternoon Keynote - Connie Thie, Dr. Connie Consulting - Why Great Ideas Stall & How Strong Leaders Move Them Forward
Have you ever watched a great idea get approved… then quietly disappear? You're not alone.
This closing keynote brings together the insights from the conference, helping attendees close the gap between good ideas and real results. Drawing on the themes explored throughout the day, we'll uncover the hidden leadership habits that cause initiatives to stall and examine how to shift from approval to execution.
You'll leave with practical strategies to create ownership, influence behavior, and hold accountability—so the ideas you have don't just sound good, they actually stick. This is your opportunity to synthesize what you've learned and commit to moving forward with clarity and confidence.
Panel Discussion: Digital Edge: Smarter Work, Stronger Business
A 45-minute discussion focused on how women entrepreneurs and intrapreneurs are using technology to strengthen their businesses in practical ways. The conversation will highlight real examples of how digital tools have helped increase revenue, expand customer reach, simplify how businesses communicate their mission and services, reduce time and effort, and improve overall competitiveness. Panelists may not consider themselves “tech experts,” but they have learned, adapted, and implemented technology in ways that make their work easier, more effective, or more sustainable—and will share honest lessons learned and practical takeaways.