The logo should be prominent and be immediately noticeable on all publications. The logo should be placed on the front cover of all multiple page/panel publications such as brochures, newsletters, and magazines.
The logo may be reduced or enlarged proportionally, but the relationship of the elements may not be distorted, altered or modified in any way.
The logo must appear on all printed and online communications and on all printed materials which represent the academic and administrative units of the University.
Please contact Marketing and Communications if you need logos in a different format or if you have logo usage questions.
Logo Minimum Size
The logo should be used in a size large enough to ensure legibility. The BHSU logo should be the largest logo and be prominently displayed.
The logo should not be overprinted or be printed on a background that is distracting. The area surrounding the logo should be open with a minimum margin of ¼ inch to maintain the best legibility.
The BHSU logo should be the most prominent logo. Secondary logos or symbols for colleges, divisions, departments, centers, or any other University organization create confusion for the audience. It is important that additional logos be used smaller as a secondary identity.
Visual Identity Standards- Mascot "Sting"
Sting, the Yellow Jacket mascot, may be used in addition to but not as a replacement for the official logo on most publications. Specific departments, athletics, alumni, and student organizations, may choose to use the mascot rather than the logo as long as the words Black Hills State University are prominently included. Other departments and organizations may use the mascot in conjunction with the official logo.
The Yellow Jacket should not be changed or altered without seeking approval of minor modifications from Michael Jastorff, University Bookstore 605.642.6279.
Merchandising and t-shirts
All t-shirts or other materials should include the BHSU logo. The logo can be used on the sleeve if it doesn’t work well with the design. For specific merchandising issues please contact Mike Jastorff, bookstore manager, at 605.642.6279.
The Black Hills State University seal should be used only on official documents, such as:
If you wish to use the seal for official University documents, please contact the Marketing office for the file at 642-6215 or email.