IMPORTANT: Please read the guidelines below before using logos.
Please ensure that you are following BHSU branding guidelines before using the logo. Below are some of the main rules to follow, but you can download and read through the entire branding guidelines by clicking the link below.
Please contact Marketing and Communications if you need logos in a different format or if you have logo usage questions.
PLEASE NOTE: The Marketing and Communications reserves the right to make exceptions to any and all of the branding guidelines and rules when deemed necessary. Any other department, organization, or person(s) that uses the Black Hills State University logos or is representing the university in any visual capacity must follow the branding guidelines.
This is the primary logo for the university. There is a vertical version and a horizontal version. The logo is made up of the brand symbol and the word mark.
This is the brand symbol which makes up half of the full BHSU logo. The brand symbol can be used by itself (without the primary logo) on publications as long as “Black Hills State University” is prominently written out somewhere on the front of the publication.
Make sure that you are always using the correct logo files that have the “TM” trademark to the lower right of the brand symbol. You must have permission from the Marketing and Communications office to use the logo without the “TM” and that will only be granted in rare cases.
11”x17” publications should have a minimum logo size of 2” wide.
8.5”x11” publications should have a minimum logo size of 1.5” wide.
Publications smaller than 8.5”x11” should never be less than 1.25” wide.
Larger or smaller minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing. If you feel you need to use the logo smaller or have questions about extra-large files, contact the Marketing & Communications Office for assistance.
We don’t want to confuse or complicate our branding, so we need to protect the integrity of our logo. Adequate empty space around the logo, free from all other graphic elements, gives it maximum clarity. The gray area in the examples below is known as the exclusion zone. This is how much empty space should be surrounding each logo.
For the vertical primary logo, the exclusion zone has been calculated by simply using the proportional size of the brand symbol and placing it around each side of the logo.
For the horizontal primary logo, the exclusion zone has been calculated by simply using the proportional size of the width of the “H” and placing it around each side of the logo.
For the brand symbol when used alone, the exclusion zone has been calculated by simply using the height of the bowl in the “B” and placing it around each side of the logo.
The logo must be used as is and not altered in any way. This applies to the primary, secondary, and the entire logo family for BHSU.
This means that you must not:
Sting, the Yellow Jacket mascot, may be used in addition to but not as a replacement for the official logo on most publications. Specific departments, athletics, alumni, and student organizations, may choose to use the mascot rather than the logo as long as the words “Black Hills State University” are prominently included. Other departments and organizations may use the mascot in conjunction with the official logo.
The Yellow Jacket should not be changed or altered without seeking approval of minor modifications from Michael Jastorff, University Bookstore 605.642.6279.
The Black Hills State University seal should be used only on official documents, such as:
If you wish to use the seal for official University documents, please contact the Marketing office for the file at 605.642.6215.
Below are the download links for the different types of logos available for people to use. Each download link includes a ZIP file with several color options and file types of that specific logo version in them. You will need to remember to right-click on the ZIP file and select "Extract All" to be able to access the logo files.
If you would like to download all of the available logo files at once, click the "Download All Logo Files" button below.