Kelsey Baird

Kelsey Baird
Co-Owner | Outside In- Children's Indoor Playground

Kelsey Baird built a successful business using the power of Facebook/Instagram and its advertising platform. Before owning Outside In - Children's Indoor Playground, Kelsey spent her career as a marketer working for three of the largest employers in the Black Hills. She considers herself a true data-driven marketer, someone who looks at everything (and I mean everything) through the lens of positioning, "How can I make this stand out?" and ROI, "How can I track my return?" Kelsey has seen the enormous potential in growing her own business using Social Media and its advertising platforms. She believes businesses can harness the power of Facebook/Instagram by investing their time and money wisely and by implementing the right strategies. In doing both, you can create consistent customers and sales for your business efficiently and effectively through Social Media.

Sandy Brockhouse

Sandy Brockhouse
General Manager | Rushmore Mall

Sandy Brockhouse is a fashionista extraordinaire and General Manager of the Rushmore Mall. She’s a SoDak Soul Sister, mother of three and wife to her amazing husband of twenty-four years. She has an extensive background in marketing, leadership and management. Her philosophy in life is to encourage and influence others, for encouragement is the fuel for the soul. Sandy’s passion for people and this community is what drives her ambitions. She continually strives for never-ending improvement, she takes ordinary and transforms it into extraordinary!


Erin Burmeister
Co-Owner | Doc & Alice 

Erin G. Burmeister is co-founder/owner of Doc & Alice, Black Hills Boutique, providing a fashion fix for all those in need. She’s a SoDak Soul Sister, wife of Ethan for twenty-four years, and mother of four. With Art & Design, Fashion Design, Interior Design/Decor, Real Estate, Music, and Ministry as background, her passions include fashion, people, spaces, and the Black Hills . . . celebrating the color and joy of life. She loves sharing those things with a community and helping others express on the outside who they are on the inside.

Jenna Carda

Jenna Carda
Managing DirectorEvergreen Media

Jenna Carda is a twenty-something Managing Director of Evergreen Media, who loves to discover the story behind the walls of small businesses. She enjoys the art of communications and all things strategy – planning her next travel experience, marketing campaign, or new plans to bring to the Black Hills. No matter what hat she is wearing for the day, she is always striving to contribute the best of herself to the area she adores in the Black Hills of South Dakota.

Chris Hornick

Chris Hornick
Director of Digital Media | The HomeSlice Group

Chris Hornick is the Director of Digital Media at Rapid Digital Solutions, the digital arm of The HomeSlice Group. Chris is uniquely Google Analytics and Adwords certificated. He has been living in the Black Hills for 10+ years with his Wife, Daughter and 3 scruffy dogs.

Dani Mason

Dani Mason
Director of Marketing | B9 Creations

First-time mom, long-time insomniac Dani Mason has as passion for the new. It’s what led her to study and teach abroad before tackling a translation challenge of a different sort – working in marketing and communications at a science and engineering school, SD Mines. She co-owns a political, marketing, and communications consultancy with her husband, called Launch Collective, working with companies in energy, finance, healthcare, manufacturing, the nonprofit sector, and politics, and spends her free time running Startup Weekends. Now as Marketing & Sales Director at B9Creations, she’s found her perfect fit – applying her passion to an emerging industry in a growing company all in the beautiful Black Hills.

Emily Costopoulos

Michelle Kane
Director | SD CEO

As director of SD CEO, Michelle Kane provides business counseling and resource guidance to aspiring and established entrepreneurs. She and the SD CEO team are privileged to bring outstanding workshops, networking opportunities and conferences to professional women across the state while promoting entrepreneurship and leadership. Prior to joining SD CEO, Michelle owned Black Hills PR, a public relations firm she launched in 2011. Headquartered in Spearfish, Black Hills PR designed marketing, social media and PR programs for local, regional and national clients including three years traveling with a professional rodeo association. Biggest rodeo social media takeaway? Don’t use #bareback in your tweets! Other Pro Tips? EVERYONE should have a LinkedIn profile … if not for your job today … for your career in the future.

Social Media Marketing Boot Camp

Connecting with your audience on social media can be a fun adventure. Here’s your opportunity to learn real tools and tips that you could start using right away.

The Social Media Marketing Boot camp is a full day seminar where we bring in local experts and will be covering different social media platforms from a business perspective.

Sessions include: Facebook, Instagram, Twitter, Pinterest, LinkedIn, video and more!  

Setting up your social media strategy and having a plan for content creation and curation is critical to maintaining a consistent presence online. 

We’ll discuss scheduling, design and productively tools and processes to implement immediately! Learn how these design tools can help you empower your design sense, work more efficiently together, and save you time. 

Registration for the Social Media Marketing Boot Camp is $99 per person.

Social Media Boot Camp Flyer

Social Media Marketing Boot Camp

Workshop Agenda

Friday, July 12, 2019


8:30 AM  Registration 

9:00 AM  Welcome 

      Michelle Kane, Director, SD CEO  

9:10 AM  Choosing a platform that’s right for your audience 

      Jenna Carda, Managing Director, Evergreen Media 

9:30 AM  YouTube & Online Advertising  

                        Chris Hornick, Director of Digital Media, The HomeSlice Group 

                  -Using YouTube to promote your business

      -Tips on video in social media

      -The basics of YouTube advertising

      10:30 AM   Break

   10:45 AM  The Power of Story: Personas, Search, and Online Reviews

      -Answer: Who is my audience, where are they, and what makes them care about my business?

      -Define (and find!) your target markets and deliver meaningful content when and where it matters most.

      -Tips to increase your traffic and improve your SEO through curation and the power of online reviews (even when they aren’t positive).

    11:45 AM   Does Twitter and LinkedIN Matter?

                        Michelle Kane, Director, SD CEO

    12:15 PM   Lunch on your own

       1:15 PM   Facebook – Content Creation, Advertising and Reporting

                   Kelsey Baird, Co-Owner, Outside In - Children’s Indoor Playground; Social Media Advertiser, Mile Up Marketing Solutions

                                -Best practices for creating content and posting for business pages

                                -Increasing followers and engagement

                         -Paid and unpaid marketing options

                                -Tools for managing your pages

2:15 PM    Break

       2:30 PM    Facebook in Action 

                   Sandy Brockhouse, General Manager, Rushmore Mall  & Erin Burmeister, Owner, Doc & Alice

                   -Using Facebook without a budget

                   -Innovative uses of video

                                -Real results & testimonials

        3:00 PM  Picture Perfect: Enganging Audiences on Instagram and Pinterest

     Jenna Carda, Managing Director, Evergreen Media

     -Overview of each platform for business

           -Tips on how to make your profiles engaging and a valuable resource for your current and future customers

           -Local and regional success examples using each platform

3:45 PM   Executing Your Social Media Strategic Plan 

     Michelle Kane, Director, SD CEO

    -Pulling it all together – make your social media marketing strategy work for you!