Social Media Marketing Boot Camp
Workshop Agenda
Friday, July 12, 2019
8:30 AM Registration
9:00 AM Welcome
Michelle Kane, Director, SD CEO
9:10 AM Choosing a platform that’s right for your audience
Jenna Carda, Managing Director, Evergreen Media
9:30 AM YouTube & Online Advertising
Chris Hornick, Director of Digital Media, The HomeSlice Group
-Using YouTube to promote your business
-Tips on video in social media
-The basics of YouTube advertising
10:30 AM Break
10:45 AM The Power of Story: Personas, Search, and Online Reviews
-Answer: Who is my audience, where are they, and what makes them care about my business?
-Define (and find!) your target markets and deliver meaningful content when and where it matters most.
-Tips to increase your traffic and improve your SEO through curation and the power of online reviews (even when they aren’t positive).
11:45 AM Does Twitter and LinkedIN Matter?
Michelle Kane, Director, SD CEO
12:15 PM Lunch on your own
1:15 PM Facebook – Content Creation, Advertising and Reporting
Kelsey Baird, Co-Owner, Outside In - Children’s Indoor Playground; Social Media Advertiser, Mile Up Marketing Solutions
-Best practices for creating content and posting for business pages
-Increasing followers and engagement
-Paid and unpaid marketing options
-Tools for managing your pages
2:15 PM Break
2:30 PM Facebook in Action
Sandy Brockhouse, General Manager, Rushmore Mall & Erin Burmeister, Owner, Doc & Alice
-Using Facebook without a budget
-Innovative uses of video
-Real results & testimonials
3:00 PM Picture Perfect: Enganging Audiences on Instagram and Pinterest
Jenna Carda, Managing Director, Evergreen Media
-Overview of each platform for business
-Tips on how to make your profiles engaging and a valuable resource for your current and future customers
-Local and regional success examples using each platform
3:45 PM Executing Your Social Media Strategic Plan
Michelle Kane, Director, SD CEO
-Pulling it all together – make your social media marketing strategy work for you!