Marketing at BHSU


Are you good at getting people's attention? Earning a bachelor's degree in Business Administration with a specialization in marketing will prepare you for the marketing arena by teaching product selection and planning, pricing strategies, promotions and more.

A degree in marketing will open the door to many careers. Some of these include advertising manager, sales director, brand/product manager, and public relations specialist.

Study at one of the top programs in the world

The Business programs at Black Hills State University are accredited by AACSB, putting them in the top 5% of business schools in the world. Through innovative instruction, mentoring, research, internships, and service, BHSU develops business graduates who become local and regional leaders and compete in a dynamic global environment.

  • SMALL CLASS SIZES allows faculty to cater to students’ different learning styles, ensuring that each student understands the material and concepts.
  • LOCAL AND REGIONAL COMMUNITY INVOLVEMENT connect the business school to community employers.
  • STUDENTS RECEIVE A WELL-ROUNDED BUSINESS DEGREE by completing a wide range of business classes.
  • COURSES UTILIZE MULTIPLE TEACHING METHODS including traditional lectures, online and hybrid courses, study aboard opportunities, and internship and service learning projects.

Program Highlights


» The BHSU Enactus team partnered with the non-profit Kafakumba Training Center in Zambia to create a source of income for local rural farmers. Originally an investment venture in honey production, the project expanded into the practical application of classroom education. The team created a financial literacy curriculum that encourages farmers to use their income for improving their livelihoods."


» Each year, the United Nations coordinates a World Tourism Day celebration highlighting important aspects of the tourism industry. BHSU brings together students and industry leaders to celebrate the impact of tourism on our community.


» The annual Accounting Fair, for accounting and professional accounting majors, is held every fall, welcoming local and regional employers to both the Spearfish and Rapid City campuses. Students network and interview with employers to secure internships and full-time positions.


» Each spring semester, BHSU holds its annual career fair, open to all majors and welcoming over 60 employers to campus to meet with students seeking part-time, full-time, and internship positions.


» Advanced Income Tax Accounting students participate in Volunteer Income Tax Assistance (VITA), gaining hands-on experience preparing tax returns for low-income individuals.

*Current students, please refer to the DegreeWorks Dashboard in MyBHSU to confirm your major requirements.

Minor in Marketing- 18 hours

  • 3 BADM 370 Marketing
  • 3 BADM 372 Advertising
  • 3 BADM 471 Marketing and Management
  • 3 BADM 475 Consumer Behavior

Take 2 courses from the following:

  • BADM 465 Integrated Marketing Communications
  • BADM 473 Retail Management
  • BADM 474 Personal Selling
  • BADM 476 Marketing Research

Pre-Business Core - 24 semester hours

  • ACCT 210 - Principles of Accounting I
  • ACCT 211 - Principles of Accounting II
  • BADM 220 - Business Statistics
  • BADM 320 - Quantitative Decision Analysis
  • BADM 344 - Managerial Communications
  • ECON 201 - Principles of Microeconomics
  • ECON 202 - Principles of Macroeconomics
  • MIS 205 - Advanced Computer Applications

Business Core - 33 semester hours

  • BADM 310 - Business Finance
  • BADM 321 - Business Statistics II
  • BADM 350 - Legal Environment of Business
  • BADM 360 - Organization and Management
  • BADM 370 - Marketing
  • BADM 407 - International Business
  • BADM 425 - Production/Operations Management
  • BADM 457 - Business Ethics
  • BADM 482 - Business Policy and Strategy
  • MIS 325 - Management Information Systems
  • 300/400 level ECON elective

Specialization in Marketing - 18 semester hours

  • BADM 372 - Advertising
  • BADM 465 - Integrated Marketing Communications
  • BADM 471 - Marketing Management
  • BADM 473 - Retail Management
  • BADM 475 - Consumer Behavior
  • BADM 476 - Marketing Research

Gen Ed Requirements - 30 semester hours

  • MATH - Gen Ed - Mathematics - 3 semester hours
  • Gen Ed - Social Science - 6 semester hours
  • Gen Ed - Art & Humanities - 6 semester hours
  • Gen Ed - Natural Science & Lab - 6-8 semester hours
  • ENGL 101 - Composition I
  • ENGL 201 - Composition II
  • One of the Following:
    • SPCM 101 - Fundamentals of Speech
    • SPCM 215 - Public Speaking
    • SPCM 222 - Argumentation and Debate

Note: A minor is NOT required with this major but electives are required to total 120 hours, of which 36 hours must be 300-400 level courses.


Employment opportunities include:
» Account Executive
» Advertising Specialist
» Management Trainer
» Entrepreneur
» Financial Advisor
» Hotel General Manager
» Casino Group Sales Manager
» Human Resources Manager
» Small Business Owner
» Travel Agent
» Retail Manager

Student Organizations


Enactus is an international community of student leaders who use entrepreneurial action to solve problems and improve the world. Past projects by the BHSU team have included helping youth, the elderly, and the disabled.

Beta Gamma Sigma

Beta Gamma Sigma is the international honor society for AACSB accredited schools of business, whose mission is to encourage and honor academic excellence, to foster personal and professional excellence, and to advance the values of the Society. The top 10% of junior and senior business majors are invited to join this prestigious organization.

Travel and Tourism Club

The mission of the Travel and Tourism Club is to focus on exploring the tourism industry through trips around the Black Hills region and beyond. Other opportunities include job shadowing, guest speakers, and networking with professionals in tourism fields.

Jackets Investment Club

The Jackets Investment Club seeks to provide all students an opportunity to learn more about investing. The purpose of the club is to give members the opportunity to learn and practice new investment tools. Using real-world applications, students will strengthen their knowledge of economics, markets, and finance.


» B.S. in Business Administration, Specializations in Marketing and Management
» Began her career with Aflac after graduation in June 2009
Promoted to Aflac Regional Sales Coordinator
» Involved in Student Council and Students in Free Enterprise (SIFE) while attending BHSU


Develop valuable personal relationships in a small community with amazing faculty and staff while thriving in the outdoors of the Black Hills.