Our New Logo
This new logo will strengthen the BHSU brand throughout the region and make a positive first impression. The logo celebrates our history and looks forward to our future.
Why A New Logo?
We had been using versions of the current logo since it was developed in 1960 and we were overdue for a change. The need for a simple and distinctive BHSU logo became apparent with changes in digital communication. The logo is one component of our initiative to enhance the BHSU brand.
Development Process
BHSU partnered with Fresh Produce, an advertising agency in Sioux Falls, to develop the new logo. A group of faculty, staff, and students reviewed many designs before moving forward and making final modifications.
Designed For Digital
Whether our audience visits through webpages, emails, or social media, the need for a simple yet meaningful digital-friendly design was key. The logo also needed to better convey who we are through both mobile and desktop computers.
Take The Next Step
Spearfish
1200 University Street
Spearfish, SD
57799-9502
Phone: 605.642.6131
Fax: 605.642.6254
Admissions@BHSU.edu
Rapid City
4300 Cheyenne Blvd
Box Elder, SD
57719-7700
Phone: 605.718.4112
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