Students,
Below you will find links to the articles for your final exam for ENGL 101. Please remember that you can bring the following with you:
- Copies of these articles
- Notes taken on or from these articles
- Your Penguin Handbook
- A dictionary
While these materials are acceptable, pre-written essays and works cited pages cannot be used.
Good luck!
Here are the readings and their locations:
1. Alternet provides a critical view of advertising in the pharmaceuticals industry:
http://www.alternet.org/module/printversion/149909
2. Science Daily (January 5th, 2008) summarizes research that shows that the pharmaceutical industry in the USA spends much more on advertising (sales) than research:
http://www.sciencedaily.com/releases/2008/01/080105140107.htm
The purpose of the research is stated: “to argue in favor of changing the priorities of the industry.”
3. David R. Gutknecht’s “Evidence-Based Advertising? A Survey of Four Major Journals” (published in the Journal of the American Board of Family Medicine) examines the usefulness of the advertising in medical journals to doctors:
http://www.jabfp.com/content/14/3/197.full.pdf
4. Dominick Frosch’s “Creating Demand for Prescription Drugs” is an important study, but the abstract and introduction may be all the student needs. The bibliography includes valuable, related studies:
http://www.annfammed.org/content/5/1/6.full
5. Thomson Reuters and NPR teamed up for this healthcare poll to see what consumers believed about the effects of pharmaceutical advertisements on them:
http://www.npr.org/blogs/health/2011/06/07/128238932/drug-ads