16
 
Nathaniel (Nate) Diede, recent BHSU psychology graduate, conducts an interview with a tourist in Keystone as part of a field research project to determine the interests of Black Hills tourists. The results of the study will be used to guide the design of the Sanford Center for Science Education, the education and outreach arm of DUSEL at the former Homestake Gold Mine in Lead.

Black Hills State University is using a $50,000 grant from the South Dakota Department of Tourism to conduct target market research to guide the design of the Sanford Center for Science Education, the education and outreach arm of DUSEL at the former Homestake Gold Mine in Lead.

BHSU is collaborating with the S.D. Department of Tourism and David Heil and Associates (DHA) to conduct the research project.

Over the last several weeks, seven BHSU students and alumni have worked as field researchers interviewing approximately 1,800 tourists at popular destinations around the Black Hills, including Custer State Park, Keystone, the Journey Museum, the Adams Museum, and the streets of Deadwood and Sturgis.

Following the tourist season, the focus of the work will shift to understanding the interests and needs of the K-12 education community, university scientists, faculty, and students, and the Black Hills community.

The $50,000 award from the South Dakota Governor's Office of Economic Development - S.D. Department of Tourism was invested in combination with ongoing support from the South Dakota Science and Technology Authority and the National Science Foundation.

For more information contact Ben Sayler, director of Education & Outreach for DUSEL/Sanford Underground Laboratory at Homestake, at 642-6874 or Ben.Sayler@BHSU.edu.

Posted in: Campus Currents