Advertising copywriters usually work in a creative partnership with an art director to conceive, develop and produce effective advertisements. They meet with the account management team to discuss client requirements and product background, writing clear, persuasive, original copy, and proofread copy to check spelling and grammar.

Advertising account executives act as a link between their client and the advertising agency. They may report to the account manager, but they have responsibility for the project management of their clients' campaigns and deal with the day-to-day work, ensuring it is produced on time and on budget.  Advertising account executives put proposals together and set up meetings to present the brief and estimate costs to the client. They work closely with their clients throughout campaigns.

Advertising sales agents sell or solicit advertising, including graphic art, advertising space in publications, custom-made signs, or TV and radio advertising time. They may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.  They prepare and deliver sales presentations to new and existing customers in order to sell new advertising programs, and to protect and increase existing advertising.

Market research analysts gather statistical data on competitor’s prices, sales, and methods of marketing and distribution, in addition to analyzing the company’s own data and performance.  They collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting demand.  Marketing research analysts also measure the effectiveness of marketing, advertising, and communications programs and strategies.

News reporters investigate leads and news tips, look at documents, observe events at the scene, and interview people. Reporters take notes and also may take photographs or shoot videos. At their office, they organize the material, determine the focus or emphasis, write their stories, and edit accompanying video material. Many reporters enter information or write stories using laptop computers and electronically submit the material to their offices from remote locations.

News editors check for accuracy, content, grammar and style. Their primary duty is to plan publications' content while taking into account what's likely to appeal to readers. They also assign topics to reporters and oversee the publication's production.

Sound producers design and produce the sound component of multimedia programs and products. They work with music, voice-overs, and sound effects. They can be responsible for a variety of activities ranging from selecting or recording music to digitizing and editing recorded material into computer files. They may work with other sound professionals such as audio engineers (who actually record voice and sound effects), sound designers or special effects specialists, digital sound processors, sound researchers, musicians, and voice artists.

Video producers are responsible for developing, writing, and producing a variety of complex video productions. Duties include: writing scripts for video programs and public service announcements; researching information; editing video; planning staffing, equipment, and materials for video programs, productions, or events; directing video shoots; operating a variety of audio/video equipment such as broadcast video camera, audio board, linear and non-linear editors, lighting and gripping equipment, and microphones; and creating graphics.

Video editors are responsible for assembling the final product as a sequence consisting of shots from the raw camera footage, dialogue, sound effects and graphics. This is a key role in the post-production process and the editor's skill determines the quality and delivery of the final product. The director tells the film editors how to rearrange the scenes that have been shot, what footage to cut, and where to insert music, sound, or optical effects.

Website or internet producers work with engineering, design, production and marketing departments, using their unique abilities to communicate across traditional corporate, technical, artistic and social boundaries. This position requires knowledge of several programs, operating systems, HTML and Web production, digital media formats, or video production/post.

Broadcast station sales managers hire and supervise the sales staff, review programming for the best sales opportunities, develop sales plans and goals, oversee billing, study and understand the station's market and approve all sales promotion campaigns. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.

Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They are involved in the entire process, from generating ideas to managing the audience response after a program. Producers manage and work with broadcasting assistants, presenters and DJs, engineers and IT staff. They may also be responsible for the business and commercial management of a program.

Corporate communications managers create, implement and oversee communications programs that effectively describe and promote the organization and its products. They often assist in the preparation of presentations and/or speeches geared toward employees and consumers. It's not uncommon for them to provide supervision and direction to staff.

Communication consultants provide consultative support and start to develop strong relationships with management.  They have regular exposure and interaction with managers to develop communication materials relating to any area of the business unit's needs.  They also work with business unit managers to strategize, prioritize and align annual marketing communication strategies, needs, and goals. 

Human Resources administrative assistants perform a variety of complex clerical and problem-solving duties in support of the Human Resources department.  They serve as the primary secretarial support to the Human Resources Manager, including prioritizing work to ensure that it is completed in a timely and efficient manner.  They also respond to complaints and requests for information from senior staff, employees and the public on regulations, procedures, systems and precedents relating to personnel issues.

Special events planners are responsible for managing and coordinating specific trade shows, demos, and events. They will be responsible for the details and tasks involved with the management of the following types of shows: demonstrations, special marketing events, key note events and trade shows. Also included in the responsibilities for this individual is interfacing with the trade show vendors, graphics department and the local affiliates hosting the events.

PR managers supervise staffs of public relations workers, some of whom may be specialists in a particular kind of media. They also direct publicity programs that are designed to improve the public image of the organization that employs them.  They also improve management and employee relations.

Marketing directors oversee a company's marketing strategy. For the most part, marketing directors concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors. Ultimately, marketing directors want to know which market segments will buy their company's products and how best to sell those products to their target market.

Communications specialists help plan, create and produce marketing communications/sales promotional materials that fulfill strategies and sales objectives. They coordinate activities to prepare advertising, sales promotion and publicity programs that further marketing efforts. They also provide support to other departments by assisting on various projects that communicate key corporate messages of either an advertising or marketing nature.

Media relations coordinators support media relations in researching and pitching media. They develop press kits, status reports, image and product request fulfillment, and special event planning. They also manage efforts to respond to media requests and agency inquiries. Administrative functions include coordinating and distributing departmental publicity and clip reports.

Speech writers write for CEOs, top executives or politicians. They sometimes ghostwrite articles for trade and consumer presses.

Public information officers serve as a contact and spokesperson with the media and public.  They assist with the development and dissemination of public information and video products, i.e., press releases, ads, annual report, fliers, special information programs and respond to inquiries from the public.