BHSU News & Events

Digital Marketing Strategies Seminar to be held

A seminar, “Digital Marketing Strategies for Small to Mid-Sized Businesses,” will be held at Black Hills State University Thursday, March 1 from 3 to 6 p.m. in Jonas Hall, Room 104.  

The South Dakota Center for Enterprise Opportunity (SD CEO) has partnered with TDG Communications, a Deadwood-based advertising agency, to bring this seminar to BHSU. 

The seminar will provide local entrepreneurs and business leaders with digital strategy tools they can directly apply to their current or future business plans. The presenters will discuss social media marketing and how it applies to customer service, blogs for small businesses, and ads on Google and Facebook. They will also present strategies, costs, and messaging for each topic.

Molly McMahan, business development manager, and Dan Daly, director of public relations, will present this marketing seminar. McMahan is one of TDG’s prime strategists. Prior to TDG, Molly spent time recruiting for digital marketing and advertising agencies, including building out the General Motors and Proctor & Gamble project management teams for Digitas in Boston.

Daly has over 24 years experience as a newspaper reporter and editor, with 18 years as a business writer for the Rapid City Journal. His weekly column, Talking Business, and the Dan Daly Business Blog attracted a wide following in the Black Hills and beyond. He also oversees the social media department at TDG.

Cost of the seminar is $40 per person; the registration deadline is Wednesday, Feb. 29. Space is limited. To register or learn more visit www.BHSU.edu/SDCEO or call Brittni Skipper, program assistant for SD CEO, at 605-642-6435.

The SD CEO is funded in part through a cooperative agreement with the U.S. Small Business Association (SBA), and is part of a network of more than 110 centers nationwide established through the SBA’s women’s business funding. While services are available to all those interested in entrepreneurship, there is a special emphasis on women, women veterans, Native Americans, the socially and/or economically disadvantaged, and youth entrepreneurs.

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