Ad by BHSU student will air throughout the state during Super Bowl

Author: BHSU Communications/Thursday, February 4, 2016/Categories: 2016

An ad by BHSU student Allison Geier (second from left), sophomore graphic design and communication major from Roscoe, will air throughout the state during the Super Bowl this Sunday. Geier won First Prize Video in the "Where Anything is Possible Contest" at BHSU. Students were invited to design ads promoting the University's tagline. Winners of the contest L to R: Grand Prize winner Courtney Dahlgren, sophomore biology major from Timber Lake First Prize Video winner Allison Geier, sophomore graphic design and communication major from Roscoe People's Choice Video and First Prize Billboard Winners Alex Hancock, junior corporate communication major from Spearfish and Wyatt Osthus, freshman mass communication major from Summerset. View Geier's winning video at https://youtu.be/bw2aqgSNS8w

Known as the Super Bowl of advertising as well as the most watched football game, during Super Bowl 50 this Sunday watch for an ad created by Black Hills State University student Allison Geier. Geier's ad is scheduled to be shown during the fourth quarter of the game.

Geier, sophomore graphic design and communication major from Roscoe, created the ad as part of the "Where Anything is Possible" contest at BHSU. Students were invited to design ads and billboards to promote the University's tagline in a campus-wide competition.

The 30-second ad by Geier features the many possibilities of living, learning, playing, and exploring at BHSU. Geier said she's excited to add the experience of making the video to her resume.

"It's awesome to hear that the ad I worked on will play during the Super Bowl," said Geier. "Thank you BHSU!"

An awards ceremony was held earlier today at the Joy (Proctor) Krautschun Alumni/Foundation Welcome Center on the BHSU campus. A panel of judges evaluated each of the ten finalists' entries for effective use of the "Where Anything is Possible" tagline, concept and impact, originality, and use of graphic design principles. Awards were given in five categories: Grand Prize for highest points from the judges, People's Choice Billboard and People's Choice Video for the most votes on the BHSU website, First Prize Billboard, and First Prize Video.

A GoPro HERO4 Session Action Cam was awarded to Grand Prize winner Courtney Dahlgren, sophomore biology major from Timber Lake. Dahlgren designed a billboard ad featuring a cross section photo of a student athlete pursuing her dream in the medical field. Dahlgren also received the People's Choice Billboard award for the most votes on the BHSU website.

The People's Choice Video award was awarded to the team of Alex Hancock, junior corporate communication major from Spearfish, and Wyatt Osthus, freshman mass communication major from Summerset for their video ad featuring a student preparing to rock climb along with scenic vistas around campus. The team of Hancock and Osthus also won First Prize in the Billboard category.

Geier's ad, which will air during the Super Bowl, won First Prize in the Video category. Visit https://youtu.be/bw2aqgSNS8w to view Geier's ad.

Sponsors of the contest include GoPro and the BHSU University Bookstore.

For more information on the "Where Anything is Possible" contest, contact Corinne Hansen, director of University and Community Relations, at 605-642-6215 or Corinne.Hansen@BHSU.edu.
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