BHSU students compete in national advertising contest

Author: BHSU Communications/Wednesday, April 15, 2015/Categories: 2015



   

   

   

       

           

       

       

           

           Black Hills State University students will compete in the American Advertising Federation National Student Advertising Competition in Minneapolis on Saturday, April 11. Pictured from left, are Lorrin Anderson, corporate communication major from Winner Patrick Guth, business administration-marketing major from Torrington, Wyo. Oscar Bengtsson, business administration-marketing major from Stockholm, Sweden and Orlando Munoz, graphic design communication major from Rapid City.

           

       

   



Black Hills State University students are pitching marketing ideas in a big way.  

BHSU students traveled to Minneapolis this weekend to compete in the American Advertising Federation (AAF) National Student Advertising Competition (NSAC) for the first time, pitching a marketing campaign for a nation-wide corporation.

The NSAC provides real world experience for students through developing a strategic advertising, marketing or media campaigns for large corporations. BHSU students spent nearly eight months researching and creating an effective and unique marketing strategy for the contest, which was held at the University of Minnesota April 11. BHSU competed against 10 other schools in the regional event.

"The students have done an excellent job," said Dr. Wei Song, associate professor of marketing at BHSU. "The marketing research and the creative design was very well-received. As first-time participants, we have well-achieved our goal and successfully promoted BHSU at the national level."

BHSU incorporated an AAF student chapter this year, which allowed the University to compete in the NSAC. The AAF chapter provides another avenue for students to complete and present research, a top priority at BHSU.

"This provides our students with a wonderful opportunity to experience public speaking and presentation on an advanced level," Dr. Priscilla Romkema, dean of the College of Business and Natural Sciences at BHSU said. "It&rsquos our obligation to students at Black Hills State to give them opportunities to do things they will encounter once they are in the business world. The best way to do that is when you&rsquore in this coaching arena so people help you grow with constructive feedback."

The NSAC team included marketing and mass communication majors, as well as students involved in the Buzz Marketing and Swarm Advertising Solutions student organizations on campus. Students involved were:

&middot         Oscar Bengtsson, business administration-marketing major from Stockholm, Sweden

&middot         Patrick Guth, business administration-marketing major from Torrington, Wyo.

&middot         Lorrin Anderson, corporate communication major from Winner

&middot         Orlando Munoz, graphic design communication major from Rapid City

&middot         Allison Praeuner, graphic design communication major from Norfolk, Neb.

&middot         Laura Howard, mass communication major from Spearfish

&middot         Patrick Bailie, business administration-marketing major from Rapid City

&middot         Danielle Doney, business administration-marketing major Rapid City

&middot         Breanne Canaday, corporate communication major from Rapid City

&middot         James Lindquist, business administration-management major from Hettinger, N.D.

&middot         Jessica White, business administration-marketing major from Summerset

Bengtsson, Guth, Anderson, Munoz and Praeuner presented the group&rsquos marketing campaign at the competition.

"The extensive research the students completed is going above and beyond," said Dustin Hinson, assistant professor of mass communication at BHSU. "The goal is to operate as a professional marketing company. The students have done that. Their work is fantastic."

Lorrin Anderson, corporate communications major from Winner, said the competition provided professional experience, something that is invaluable as she graduates in May.

"Overall, the NSAC competition was a great experience," Anderson said. "It was great to have the opportunity to present our campaign and represent BHSU. I gained experience from the competition by pitching our campaign to clients and have that experience for the real world."

Anderson encourages students to join the student AAF Chapter at BHSU and gain the same professional experience as she and her fellow students.

In addition to being able to compete in events like the NSAC, the student AAF Chapter provides opportunities to attend special events with marketing and mass communication professionals.

Hinson and Song added that Romkema and Dr. David Wolff, dean of the College of Liberal Arts were essential in the development of the student AAF Chapter at BHSU and that they look forward to the continued collaboration between the BHSU colleges in the future.

Students interested in joining the BHSU AAF chapter can contact Dustin Hinson at Dustin.Hinson@BHSU.edu or Wei Song at Wei.Song@BHSU.edu.
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