Students battle for top design at 2014 Student Design Jam

Author: BHSU Communications/Monday, October 27, 2014/Categories: 2014

Students compete in last year's Student Design Jam. The American Advertising Federation-Black Hills (AAF-BH) Student Design Jam is a live, design competition between nine designers. The event is from 6 to 8:30 p.m. Wednesday, Oct. 29 in the Jacket Legacy Room in the Donald B. Miller Yellow Jacket Student Union at BHSU. The event is free and open to the public.

The battle is on. Nine Black Hills State University students will compete for the best design during this year's Student Design Jam.

The American Advertising Federation- Black Hills (AAF-BH) is hosting the 2014 Student Design Jam from 6 to 8:30 p.m., Wednesday, Oct. 29 in the Jacket Legacy Room in the Donald B. Miller Yellow Jacket Student Union on the BHSU campus.

Students, broken down into three groups of three, compete in a free-style graphic design competition in front of a live audience. Each group is provided a creative synopsis, and using the same elements, fonts and photos, each student gets 10 minutes to come up with a design. Their step-by-step work is displayed on a projection screen for the audience to watch.

A panel of judges determines a winner from each round, and that winner will move on to a championship round.

The Student Design Jam offers real-world experience, said Danielle Mason, AAF-BH president. Students are asked to design energy drink cans, logos or an album cover, challenging them to come up with the best design.

"In the real world these students will work for companies and clients who will demand their skill be exercised again and again in unique ways and on a deadline," Mason said. "That opportunity to be creative, flexible and fast is incredibly helpful in preparing for a career.

"Plus, it's fun," she added. "They are competing against fellow students and friends. It's a fast-paced, high-energy environment where they get to flex their creative muscle in front of a live audience."

Danielle Doney, business administration-marketing major from Rapid City will compete in this year's design jam. Doney said the contest will help hone her skills for a future design career.

"Designers experience tight deadlines," Doney said. "Any design challenge is a good challenge. Designers, as well as any profession, need to be constantly pushing themselves to be better and finding ways to separate themselves from the competition."

Cadence Owen, graphic design communications major from Sturgis, is a first-time competitor and excited to see what she and her fellow designers create.

"I hope to learn what my capabilities are as a new designer, as well as learn from my competitors," Owen said. "I think this will emphasize the pressure and importance of deadlines and due dates, which are critical factors professional designers face."

Doney and Owen both said the 10-minute time window is short, but the time crunch will push creative thinking.

"Energy fuels my creativity more than anything, which I feel could work well in this situation," Doney said. "I tend to form my best ideas when I have a million other things rambling through my head."

In addition to honing creative skills, the Student Design Jam offers networking opportunities for students who plan to enter the design field, professionally.

Judges and audience members currently work in the design industry, and many are leaders in their field, Mason said.

The event is open to the public. Mason said it's a great educational opportunity for the community and other students to learn more about graphic design and advertising.

"We're surrounded by advertising - the good, the bad, the ugly," Mason said. "This is a chance to get a glimpse into the mind of a graphic designer and see how an idea forms and is executed."

Students competing in this year's Student Design Jam are:
  • Lorrin Anderson, corporate communications major from Winner
  • Isaac Hanson, mass communications major from Valley Springs
  • Danielle Doney, business administration-marketing major from Rapid City
  • Breanne Canaday, corporate communications major from Rapid City
  • Orlando Munoz, graphic design communications major from Rapid City
  • Adam Gomez, mass communications major from Spearfish
  • Allison Praeuner, graphic design communications major, from Norfolk, Neb.
  • Laura Howard, mass communications major, Belle Fourche
  • Cadence Owen, graphic design communications major from Sturgis
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