This Visual Identity Standard provides the campus with comprehensive guidelines on how Black Hills State University represents itself in printed publications as well as on the web and other multimedia formats. The official logo provides a visual representation of Black Hills State University. Consistent usage creates a strong visual identity that builds recognition for the university and strengthens our image in the community, state, and region. A strong visual identity is the foundation for successful recruiting, fundraising, and marketing.

The intention of the standards is not to have all visual communication be identical, but to share visual elements that identify them as BHSU. By defining the framework some design options are limited but ample room for creativity remains.

If you have questions about usage that is not covered here please call at 642-6445.

Download a PDF of the Visual Identity Standards

Contact Info
Phone: 605-642-6215

Marketing and Communications
Black Hills State University
1200 University St. Unit 9512
Spearfish, SD, USA 57799-9512