VISUAL IDENTITY STANDARDS - PHOTOGRAPHY
Quality photographic images are critical for positive first impressions, whether they are on a web page, a brochure, or a book.
Consider what images might appeal best to your audience. Is a group photo of your faculty really relevant to a high school student? Will a potential donor be moved by a distant shot of a speaker at a podium? Will alumni be impressed by bored-looking attendees at a luncheon? People should be engaged in some pursuit or be posed naturally.
SOURCES OF PHOTOGRAPHY
The Marketing and Communications Office maintains a supply of marketing photos. Photos are for use only in promoting BHSU, and may not be used by any off-campus entity without permission from the Marketing Office.
Marketing will arrange for a photographer for University events when asked and a
photographer is available. Please email us or call 605.642.6215 for more information.
If you are searching for older or historic photos please visit the BHSU archives located on the second floor of the library. Contact special collections at 605.642.6361 for more information.
ADVERTISEMENTS / PRESS RELEASES
Advertisements and press releases are coordinated through the Marketing and Communications Office. This includes all radio, television, newspaper, magazine, online advertisements, or publications distributed off campus. Please contact Marketing and Communications with questions concerning advertisements and press releases.
If you choose to write your own press release, please see the University formatted template here. Once your press release is ready, please send it to the Marketing and Communications Office to send out for distribution.
Learn more about Public Relation services that Marketing and Communications offers.
DISPLAYS, EXHIBITS & SIGNAGE
All exhibits, displays and signage must prominently display the logo. Please coordinate production of display materials through the Marketing and Communications Office.
BUSINESS CARDS / STATIONARY
Business cards should be ordered through the Marketing and Communications Office. Order your business cards online.
BHSU stationery, includes hard copy and electronic letterhead and envelopes on white stock with green and gold text. Order your stationery online today.
Magnetic name badges are available through JJ's Engraving in Rapid City. Submit purchase requisitions for name badges through the Purchasing Office. They have our logo on file. Include on the requisition the information printed to be on the badge. Keep the number of words to a minimum for best results.