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Social Media Certificate

Mass Communication students will explore visual-design, photographic image-making, written, broadcast and web-based multi-media processes using the most advanced computer-software, technologies and equipment in upgraded facilities. Students enjoy a high level of career placement upon graduation due to the high demand for knowledgeable and highly skilled professionals in the viable and growing Mass Communication job market.

  • GAIN REAL-LIFE EXPERIENCES by taking up an internship.
  • JOIN A CAMPUS ORGANIZATION: Campus organizations help majors and minors get extracurricular experience in their fields of study and network with other students.
  • GET A CERTIFICATE in journalism, photography, or social media.
  • A MINOR/EMPHASIS IS REQUIRED: Minor in integrated media, sports media, public relations, science communication, photography, or graphic communication.

Communication among the masses has changed dramatically over the past decade. Many new forms of communication have now become a part of daily life because of advancing communication technologies. One of the most prominent changes has come with the birth of Web 2.0 technologies and social media in the early decade of the 21st Century. Research shows that social media now affects nearly every facet of people's personal and business lives.

A social media certificate program fills a need in the changing interdisciplinary communication landscape for people to be informed about how to facilitate and use social media in all its forms. The certificate is a cutting-edge, high-quality, interdisciplinary academic program offered through Black Hills State University.

Course Requirements:

  • MCOM 235 Social Media Survey

  • MCOM 430 Media Law

Take 2 of the following courses; no more than 1 may be a MCOM course:

  • BADM 344 Managerial Communications

  • BADM 370 Marketing

  • BADM 372 Advertising

  • BADM 407 International Business

  • MCOM 161 Graphic Communication

  • MCOM 210 Basic Media Writing

  • MCOM 220 Introduction to Digital Media

  • MCOM 373 Public Relations Case Study

  • MCOM 475 Public Relations

  • MCOM 485 Science Writing

  • OE 376 Interpretive Media



Employment opportunities include:
» Photojournalist
» Portrait/Wedding Photographer
» PR Agent
» Reporter
» Speech Writer
» Science Outreach Specialist
» Social Media Content Photographer
» Studio Product Photographer
» Radio Announcer
» Web Designer» Advertisement
» Audio/Video Specialist

» Broadcaster
» Commercial Photographer
» Creative/Art Designer
» Drone Photographer
» Filmmaker
» Fine Art Photographer
» Graphic Designer
» International PR Specialist
» Journalist
» Logo Designer
» Multimedia Specialist
» News Editor/Writer




Open to all BHSU students, the Jacket Journal newspaper is an award-winning campus organization. Several 400-level labs and the Jacket Journal staff produce a hard-copy newspaper as well as the student campus media online website Editorial, production, photography, and advertising staff positions are available each semester. Contact to learn more.


Bringing the best and only alternative to Spearfish, S.D. The Buzz is the university’s student run radio station. Students from any background or major are welcome. Contact to learn more or tune in to 89.1 and 90.7 FM to listen.


Students experience television broadcasting by servicing the campus with informational and entertaining programs. Contact to learn more.


BHSU Public Relations club is a professional development group for students focused on career enhancement, community involvement, conferencing, competition, and networking for internships and careers across the country. The group has regional and national affiliations that provide many opportunities for students to network with professional organizations, such as Public Relations Society of America. Contact to learn more.


Whether students are photography majors or simply someone who enjoys photography as a hobby, this organization is open to all. Get involved in regional or national trips, fundraisers, and small adventures for photographers at every level. Shutterbuzz is a student-run organization that brings photographers together. Contact to learn more.