BHSU will honor winners in marketing tagline contest

Black Hills State University will host an awards ceremony Thursday, Feb. 4 at 2 p.m. in the Joy (Proctor) Krautschun Alumni/Foundation Welcome Center to honor the student finalists in the "Where Anything is Possible" tagline contest.  

"BHSU is a place where dreams become realities where anything is possible," said BHSU President Tom Jackson, Jr.  "We have brilliant students and we challenged them to create a fun and innovative advertising message. Having their work shown during the Super Bowl and on a billboard is one way for us to highlight our students' remarkable ideas."

The winning video will be shown throughout the state during the Super Bowl broadcast and the winning billboard entry may be placed on a billboard in South Dakota so prospective students, parents and others will have the opportunity to see the BHSU students' winning work.

"Many viewers tune in to the Super Bowl to see the 'best of the best' in terms of advertising and marketing," said Corinne Hansen, director of University and Community Relations at BHSU. "We're excited to showcase an ad by a BHSU student to the Super Bowl audience."

A total of 10 entries were selected as finalists. To view the finalist entries, visit www.BHSU.edu/Contest.

The "Where Anything is Possible" contest awards ceremony Feb. 4 is open to the public.  Gina Gibson, associate professor of digital communication and chair of arts and humanities at BHSU, will emcee the ceremony.

Notable BHSU alumni from across the nation working in the marketing, advertising or communications fields volunteered to serve as judges for the contest.

"We are pleased to have this impressive team of experts serving as judges," said Hansen. "All of the judges are BHSU are alumni so they are experts on the BHSU educational experience and they have exceptional marketing and communications experience through their careers."  

Students and community members will have an opportunity to network with the judges present at the awards ceremony on Friday.

Contest judges include:

• Jessica Finch, Class of 2010, Instagram Contractor, San Francisco, Calif.
• Beth Oaks, Class of 2001, BHSU Director Of Admissions
• Mandy Woolston, Class of 2012, Marketing Director, Spearfish Real Estate Center
• Melissa Barth, Class of 2002, Director, Spearfish Chamber of Commerce

This is the second year of the popular "Where Anything is Possible" contest. Last year's winner Bryce Boser created a video ad that was shown during the Super Bowl and throughout the year. The entries are judged on their effective use of the "Where Anything is Possible" tagline, concept and impact, originality, and use of graphic design principals. Sponsors of the contest include GoPro and the BHSU University Bookstore.

For more information contact Corinne Hansen, director of University and Community Relations, at 605-642-6215 or Corinne.Hansen@BHSU.edu.