MBA students from BHSU work with alum to launch Spearfish Canyon Tours

Author: BHSU Communications/Tuesday, July 7, 2015/Categories: 2015








           Spearfish Canyon Tours stops by Black Hills State University&rsquos Woodburn Hall during a historic tour of the city. BHSU alumni, students, faculty and staff participated in launching the new business venture.






           Black Hills State University staff member Cami Dohman (far right) serves as a Spearfish Canyon Tours guide. The touring company provides visitors and locals the opportunity to fully experience the beauty and history of Spearfish.



Visitors to Spearfish and area history buffs can experience the region in a whole new way this summer via Spearfish Canyon Tours, a venture started by Black Hills State University alumni offering a personal look at the unique features of Spearfish.

The tour company has strong connections to BHSU. Owners and long-time local residents Jon, a BHSU alum, and Mary Pochop, adjunct music instructor at BHSU, began the tour company after working with local historian and BHSU alum Paul Higbee to develop a written narrative about the city&rsquos history.

Last spring, BHSU students in the MBA (master&rsquos of business administration) program participated in a field learning experience conducting marketing research for Spearfish Canyon Tours. The students used primary research to reposition the company&rsquos brand and proposed a feasible pricing structure and promotional strategies.

BHSU staff members and alumni including John Daum, Cami Dohman, Bernice Krambeck, and Roberta Sago serve company tour guides and promoters.

Pochop says the goal of the tour company is to invite visitors and locals to fully experience Spearfish and its hidden historical gems, such as the Thoen Stone which calls into question the timing of the area&rsquos first gold discovery.

"I wondered why Spearfish didn&rsquot have a tour company," said Jon Pochop. "Spearfish is the essence of the Black Hills, you just can&rsquot beat it. We have everything here &ndash the college, history, the beauty, outdoor sports."

Tours are provided Memorial Day weekend through October with stops at BHSU, the Matthews Block downtown, the gravity-fed irrigation system, the former Black Hills Passion Play Amphitheatre, Spearfish City Park and Creek, the D.C. Booth Historic Fish Hatchery, the 1911 Homestake Power Plant, and Bridal Veil Falls in Spearfish Canyon.

The two-hour long daily tours are provided from 4 to 6 p.m. Monday through Thursday, and from 10 a.m. to noon Friday through Sunday. Tour tickets are on sale for $20 per person throughout the month of July and can be purchased online at

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