BHSU initiative launches local badge program

Author: BHSU Communications/Wednesday, January 14, 2015/Categories: 2015









           The new Spearfish Local badge will inform the public where to identify businesses that sell local produce. The badge was designed by BHSU student Danielle Doney, business administration-marketing major from Rapid City.




A new badge program launched under the Black Hills State University Spearfish Local initiative will help better identify where to find local produce in the Northern Hills.

The Spearfish Local badging program will identify businesses in the community that sell or use local produce.

Businesses can apply for the badge by filling out a short form at The form asks for basic business information and a list of local items used or produced at each business. Once the application is received and approved, a member of the Spearfish Local initiative will drop off a window decal and stickers of the badge to each business.

Spearfish Local, which was launched in the summer of 2014, is funded by a Healthy Communities Small Grant from The Wellmark Foundation, a nonprofit organization that seeks to improve the health of communities in South Dakota and Iowa by providing support to establish or expand health initiatives. Spearfish Local brings local producers, distributors, purchasers and consumers of local food together with the goal of growing support of the local economy.

The badge was designed by BHSU student Danielle Doney, business administration-marketing major from Rapid City, and a member of the Swarm Advertising Solutions, a student organization that provides and promotes a better understanding of the functions of advertising and its values.

Doney said she wanted to create a logo that would fit every restaurant or store that served or sold local produce. When she thought of food, Doney said the image of a utensil came to mind. She added that she appreciates the opportunity to design work outside of her classroom assignments.

"Each opportunity such as this shapes me into a better designer," Doney said. "It was an honor to have my design chosen for Spearfish Local and be provided a connection with the Spearfish community."

Katie Greer, sustainability coordinator at BHSU, said supporting local businesses is beneficial.

"Supporting businesses that sell local produce grows Spearfish&rsquos economy, promotes healthy eating of whole foods, reduces gas needed for transporting food across the country and builds community resilience," Greer said.

In addition, Spearfish Local connects BHSU students with the community through working on local food issues and provides real world work experience for students through internship opportunities.

Since its launch, Spearfish Local has offered six internship opportunities through the Wellmark grant during the summer and fall semesters at BHSU. Three more internship opportunities will be offered during the spring 2015 semester.

Internships have included upkeep of the Spearfish Community Garden, community youth education programing, marketing with local vineyard Belle Joli, and work at Cycle Farm in Spearfish.

Abigail McBride, physical science major from Spearfish, interned at Cycle Farm during the summer. The experience was invaluable, McBride said.

"I discovered how a small amount of land can effectively produce food that reaches many people in the community," McBride said. "I now know where local food comes from, how it&rsquos grown and how fresh it is. It not only helps our local economy, but also ensures our community will continue to produce our food instead of relying on outside resources. If producers have buyers, then buyers will have producers."


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