BHSU mass communications students learn cutting edge technologies during Simpsons Printing visit

Author: BHSU Communications/Friday, November 7, 2014/Categories: 2014

Jon Simpson of Simpsons Printing in Rapid City, left, shows BHSU mass communications students an example work plan for a graphic design project. BHSU students visited Simpsons Printing in Rapid City, recently, to observe new printing technologies. Simpson attended BHSU as a mass communications major.

Black Hills State University mass communication students observed first-hand the new technologies of the graphic design industry during a visit to Simpsons Printing in Rapid City recently.

Thirty students in the contemporary issues and advanced studio classes at BHSU took the tour of Simpsons Printing, a family-owned printing company that produces design, print and communication-related products across the upper Midwest.

BHSU alumni Jon Simpson gave the tour and answered students' questions.

"As the students go into their fields, we want to show them what's possible in the new world of graphics." Simpson said.

Simpson said the company focuses on cutting edging printing and graphic design technologies and he wanted to show students how they are used in marketing.

Simpson also showed students how they handle color control on the presses, work flow issues with creating and completing jobs and digital printing technology such as 3D printing and printing textures on paper.

"Students were able to see this technology in practice," said Steve Babbitt, professor of mass communication at BHSU. "Once we left, they were immediately talking about ideas they had for future printing projects."

Laura Howard, mass communication major from Belle Fourche, said the tour provided an in-depth look at her professional future.

"It's great seeing this kind of work produced in the Black Hills. Seeing the new technology Simpsons Printing has in the shop helps generate ideas for my own work," Howard said.

Babbitt noted that Simpsons Printing employs BHSU alumni in their graphics department and also provides internship opportunities for students.

"We're interested in having a partnership with BHSU and educating those that will be working in our industry and hopefully staying in the area after graduation," Simpson said. "There's just so much talent at BHSU and at the University Center-Rapid City and we want to foster those students and provide them with a jump start into their careers."

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