The National Business Incubation Association (NBIA) is the world’s leading organization advancing business incubation and entrepreneurship. Each year, itprovides thousands of professionals with information, education, advocacy and networking resources to bring excellence to the process of assisting early-stage companies. An elected, voting board of directors representing the world's leading incubators governs the association.
So what? who cares? why you?® is a proven, systematic methodology to find the business value that lives inside innovation. Developed by Wendy Kennedy, the methodology provides a practical hands-on set of tools and frameworks to help researchers, scientists and technology entrepreneurs discover and communicate the business value of their innovations. Based on more than 20 years of academic and entrepreneurial expertise, the methodology is in use by more than 10,000 scientists, engineers and researchers at organizations in more than nine countries.