Mickelson Trail State Park Mail Survey (Trail HQ, Lead, SD)
Designed a mail survey for daily pass holders of the Mickelson Trail to document a variety of qualitative measures for use in designing more effective advertising/marketing campaigns.
D. C. Booth Historic National Fish Hatchery (Spearfish, SD)
The economic impact of non-resident visitors’ spending was measured by an intercept survey on the Hatchery site. Wedding parties using the grounds were surveyed by mail. These expenditures were combined with the Hatchery’s regular operating and construction expenditures to discern total economic impact.
Spearfish Trails and Recreation (STAR) (Committee of Spearfish, SD, CVB)
A short survey initiated by the STAR Committee for use with the U.S. Forest Service was mailed to residents in a 60-mile radius to determine utilization of area bicycle/hiking trails. Establishing Forest Service trails that are currently “guerrilla” trails would create sanctioned utilization and regularly scheduled maintenance.
St. Anthony’s Catholic Church (Cathedral of the Prairie) (Hoven, SD)
A large residential building on the church grounds that formerly housed the rectory, then a nunnery, is now vacant and in need of repairs. The Church is considering several ideas to utilize and maintain the early 20th century building. A market potential forecast was completed for use as a bed-and-breakfast facility.
Canyon Lake Resort (Rapid City, SD)
Considering possible areas of expansion for the Resort, the Center reported on the market potential of several niche markets: Day spa, elder hostel, fly fishing, motorcoach and other group tours, weddings, and a boutique winery. Both typical and upscale travelers to the Black Hills were profiled.