Dunn named director of the recently established Center for Tourism
Research - top
staff members of the Center for Tourism Research at Black Hills
State University are awaiting construction progress on campus to
actually establish an office, they have already begun
Center for Tourism Research at BHSU was established with a
Congressional earmark last year through the efforts of
Sen. Tom Daschle in recognition
of the major impact tourism has on the state’s economy as the
members of the newly established BHSU Center for Tourism Research
include Tom Dunn (left), director, and BHSU faculty members Penny
DeJong and Chang Lee.
largest industry in the state.
purpose of the center is to
study and promote tourism opportunities in the state by
helping the state tourism industry locate new markets.
The center, which will be located on campus, will conduct tourism
market research for the entire state tourism industry. BHSU, which
offers masters, bachelors and associate degrees in tourism, sees
this as a unique opportunity to have a positive impact on tourism
industries throughout the state.
center will work with all segments of the state tourism industry
including those in rural areas and reservations to provide tourism
research and make recommendations,” said Thomas Flickema, BHSU
president. “Over the long run, the center has the potential to
become a major contributor to the South Dakota tourism industry,
and as such, have a major impact on economic development in the
members for the Center for Tourism include Tom Dunn, who was
recently named director, and BHSU faculty members Dr. Chang Lee
and Dr. Penny DeJong, who both work a quarter time at the center
in addition to teaching tourism and marketing classes at BHSU.
Dunn plans to add a web specialist and a secretary to the
center’s staff this fall. Other BHSU faculty members including
Dr. Siriporn Sujithamrak, tourism professor; and Lisa Bryan,
professor and director of Indian Studies, will collaborate with
the tourism research center. BHSU students will also be involved
in many aspects of the center. Dunn expects the center to be fully
staffed by this fall and is looking forward to doing new market
Meek, dean of the College of Business and Technology, said that
the center will utilize the expertise of faculty while providing
learning opportunities for students.
that faculty members will work very closely with the center,”
Meek said. “On the other hand, the center will be a great
learning opportunity for students to work directly with faculty on
research projects and do actual surveys.” He noted that the
center could create internship opportunities for students as well.
indicated that Congress earmarked funding for three years to
establish the center and begin doing market research. After that
time the center plans to be self-sustaining. He noted that no
state money is being used for the tourism center and is confident
that the center will be independent in the future.
work to secure grants and negotiated contracts with hotels,
casinos, historic sites, individual businesses, chambers of
commerce and even the traditional mom and pop attractions. When
someone in the state has a need for market research, we want to be
the first place they go, “ Dunn said. “The success of the
center is really going to depend on our ability to collaborate
with the tourism industry and provide data that is of value to
that the center will rely on a team effort to best utilize the
specific areas of interest and expertise of staff members. “Our
collective efforts and our clients will ultimately determine the
success of the center,” Dunn said.
A native of
Lead, Dunn earned his undergraduate degree from BHSU and his
master’s degree from the University of South Dakota. He has most
recently worked for a national health policy research firm and
expects a smooth transition to tourism market research.
research for health care is no different from qualitative research
for tourism,” Dunn said. “The survey questions change but the
methodology is the same. Both deal with an experience, an
intangible or a perception.”
that while growing up and living in Lead he has been involved in
tourism in many ways. He currently serves on the board of
directors for the Adams Museum in Lead and has worked in various
capacities in the tourism industry as a tour guide, with trail
rides, and at a campground.
center at BHSU will assist businesses and municipalities across
the state with future market research projects.
the focus is on tourism,” Dunn said, “but market research
affects every business. Businesses are successful because of
on-going market research.” He indicated the tourism research
center will rely on the professional expertise of faculty members
and BHSU students to conduct future research projects.
outlines three specific goals for the center. First, the staff
will work to establish a resource library for anyone in the
tourism industry to access.
staff, especially DeJong, will set up internet studies.
Thirdly, the center will assist in
the development of tourism and business opportunities on Indian
reservations throughout the state by offering to provide marketing
research assistance whenever needed. Dunn noted that there are
businesses located on reservations that desire to market and
advertise tourism opportunities. The center for tourism research
will provide expertise of internet marketing strategies for these
businesses and will evaluate internet strategies of other business
The first project, an intercept study for the Deadwood Chamber
of Commerce, is already underway. Dunn explained that although the
city of Deadwood has a general sense of why visitors come to
Deadwood, they are seeking to understand specific aspects of
visitors’ experiences such has how they got here, what they do
here, how long they stay, and what keeps them here. Dunn indicated
that the survey will provide statistical data to help area
Dunn used the following analogy to
explain the benefits of this tourism research project.
“Currently Deadwood is using a
shotgun approach [to drawing visitors] which has been very
successful. It has exceeded everyone’s expectations of what it
would become,” Dunn said. “I think it could be even more
successful as a result of the market research. Research will help Deadwood businesses go from a shotgun
approach to putting the marketing crosshairs directly on the
market that would be most beneficial for them.”
Dunn said the tourism research
center would also like to do follow-up satisfaction surveys of
visitors. “That would be a totally different survey but would
add a critical piece to the puzzle,” Dunn said.
Dunn explained that the data
gathered during this first survey provides a snapshot in time.
This data will be blended with three additional surveys conducted
throughout the year.
The BHSU Center for Tourism Research
will be located in a former residential home on the southeast part
of the campus. For information contact the center at (605)
students, under the direction of newly appointed Center for
Tourism Research Director Tom Dunn, are conducting the first of
what has the potential to become many tourism research projects.
Student Noelle Clark was among the researchers on the streets of
Deadwood last week conducting surveys with visitors there. Center
Director Tom Dunn and student Jaimie Braun are shown in the left
BHSU begins ad campaign to
increase awareness of class offerings in Rapid City - top
|“Your degree is closer than it
appears” is the message put forth
in a new advertising campaign for Black Hills State University.
The ads were designed to increase awareness and appreciation of
BHSU while focusing on class availability in Rapid City according
to Corinne Hansen, director of university communications at BHSU.
The message will be presented
|in the Rapid City area
through television and radio ads as well as print advertising
through the end
“Some people may be unaware
|BHSU student Geno Pesicka
appears in a new Black Hills State University television
advertisement that was designed to highlight the availability of
classes in the Rapid City area.
Hills State University offers classes at several locations right
in Rapid City,” said Ben Dar, associate vice president for
extended services at BHSU. “These ads are designed to let people
in the Rapid City area know that their degree ‘is closer than it
appears’ when they consider enrolling in BHSU courses in Rapid
City. Many classes and entire degree programs are available in
BHSU has offered courses at Ellsworth Air Force Base since 1961
and recently added several other Rapid City locations to make
course scheduling more convenient for students who live and work
in Rapid City. In addition, BHSU offers many courses via internet
and correspondence. In fact, both of the master’s degree
programs at BHSU, in education and business, are offered via
distance learning methods.
“Black Hills State is
now offering more opportunities than ever before for students to
complete their degree or upgrade their skills,” said Steve
Ochsner, dean of enrollment at BHSU. “The fact that this can be
accomplished without leaving the Rapid City area and that the
courses are available at an affordable cost, makes it an excellent
The ads, produced by Linn Productions, feature current BHSU
students Nancy Hendricks and Geno Pesicka.
Hendricks, an education major from Wilmot who also works
part-time in the enrollment center, appears in one commercial as a
student undecided about her choices in life. Reflecting in the car
mirror she realizes that her degree “is closer than it
Pesicka, a mass communications from Rapid City who has
performed in several BHSU theatre productions, appears in the
other commercial using binoculars to search for a college degree
that appears to be just too far away. He “finds” that BHSU
provides excellent educational opportunities right here at home
and that a college degree is within his reach.
“Some people may be surprised at the choices and
opportunities that BHSU offers in Rapid City as well as at the
main campus in Spearfish,” said Thomas Flickema, BHSU president.
“As the state’s third largest university, BHSU delivers
quality education at competitive prices.”
He said the ads are also designed to remind people of the
excellent educational opportunities available at BHSU. He
indicated that some people still think of BHSU primarily as a
teacher’s college. In fact, BHSU was established as a teachers
college more than a century ago. Nearly a half a century ago,
Black Hills State began expanding its curriculum and has since
grown to consisting of three separate colleges, the College of
Arts and Sciences, the College of Business and Technology, as well
as the College of Education. BHSU now offers a diverse curriculum
with more than 80 majors and minors.
Flickema also noted quality educational opportunities available
at BHSU. He said that recent statewide test scores indicate that
BHSU students rank at or above the level of achievement of
students at other state universities.
“While test scores are only one indication of academic
excellence, these results are representative of the quality
educational opportunities available at BHSU,” Flickema said.
“Our faculty members are dedicated to helping students attain
Fall classes at BHSU begin Sept. 3 and there is still time to
enroll. This year students will
begin using the new Clare and Joseph Meier Hall. Construction of
this $8.25 million building is nearly complete and will provide
state-of-the-art music facilities for students and faculty.
For registration information call 1-800-ALL-BHSU or visit the
web site at www.bhsu.edu/rapidcityclasses.
grant to train technology teachers - top
|Jerry Miller, associate technology professor at
Black Hills State University, recently received an $8,530 grant
from the South Dakota Department of Education to conduct workshops
to train technology teachers.
Currently there is a shortage of technology teachers in South
Dakota and across the nation.
Miller will use the grant to deliver
|workshops to increase the number of teachers who are
Miller is teaching two courses this summer, a communications
cluster course and a power energy and transportation cluster
course, which are required for the technology
|BHSU faculty members Marvin Bunch
(center left) and Jerry Miller (center right) are using a recent
Department of Education grant to conduct a workshop for technology
teachers. This week South Dakota teachers including Dave Anderson
(left), Sioux Falls, and Brandon Ritter (right), Herreid, are
attending an energy, power and transportation education workshop
|education endorsement. Students will
meet on the BHSU campus for five days and complete a
“take-home” project through the internet during the summer.
Miller joined the faculty at Black Hills State University in
1975. He has a Ph.D. from Colorado State University in technology
education and a master’s degree from BHSU. He earned his
undergraduate degree at the University of South Dakota at
will present at international CHRIE conference - top
Siriporn Sujithamrak, assistant professor in the College of Business and
Technology at Black Hills State University, will present at the upcoming
international Council on Hotel, Restaurant, and Institutional Education
(CHRIE) conference in Palm Springs, Calif.
Her presentation, “A Comparison of Students’ Attitudes Toward
Hospitality Courses: Traditional versus Video-conferencing Teaching
Method,” is based on research she collected from BHSU and Northern
State University students and her personal interest in distance
education. The results of the study will be used as a guideline to
communicate to instructors how students feel about their instruction and
how to improve the teaching method for the students.
While teaching tourism courses simultaneously to BHSU students in a
classroom and NSU students via video conferencing, Sujithamrak noticed
that NSU students seemed to do well in the classes although they did not
have the opportunity to be in the same classroom with the professors.
She then conducted research to find out what factors motivated the NSU
students to learn and how they felt about this method of teaching and
compared the findings with BHSU students.
Sujithamrak distributed a questionnaire to BHSU and NSU students whom
she taught in 2001 and 2002. She divided students into two groups: a
host site, students who were in the same room with the instructor, and a
receiving site, students who received teaching via video-conferencing.
The results revealed that students preferred being in the same room with
the instructor; however, the receiving site students realized that
video-conferencing enables them to take classes that are not offered on
Sujithamrak’s interest in distance education developed when she was
a graduate student and presented this topic as a part of her seminar
course. She believes it is important for professors to find ways to
improve teaching methods, which in turn, will enhance students’
learning and understanding. She appreciates the opportunity to conduct
research and learn new teaching techniques. She would like to
incorporate student learning styles or preferences into her future
research, an idea that was inspired by
Dr. Earl Chrysler, BHSU
professor, when he was the business department head.
CHRIE is the global advocate of hospitality and tourism education for
schools, colleges, and universities offering programs in hotel and
restaurant management, foodservice management and culinary arts. The
international CHRIE conference annually attracts more than 500 leaders
and educators in the hospitality education field from all over the
“I have been a member of this organization since I was a graduate
student. Being a CHRIE member I gain access to current information and
research, which I always use to teach students. Now I am also a paper
reviewer for this organization and I am looking forward to being more
involved,” Sujithamrak said.
Sujithamrak received her doctorate in food service and hospitality
from Kansas State University in 1999. She has been a member of the BHSU
faculty since 2001.
Wolff speaks at Tinton
Centennial celebration - top
David Wolff, assistant professor of history at Black Hills State
University, was one of several speakers to address a Tinton Centennial
(1903-2003) celebration gathering recently. The event, sponsored by the
Lawrence County Historical Society, Pope and Talbot, the Beatty family
(property owners), Tinton Enterprises LTD, and Capmark Enterprises,
attracted more than 140 visitors to the site of the old northern hills
mining town. Chris Hills, author of “Gold Pans and Broken Picks” and
event coordinator, gave the opening remarks; Jessie (Schultz) Williams,
former Tinton resident, participated in the flag-raising ceremony; Dr.
Tom Hills, emeritus BHSU professor of political science, read from the
Declaration of Independence; and State Rep. John Teupel, gave the main
address. Visitors were treated to a walking tour of the site and a
announced for Yellow Jacket golf tournament - top
The Yellow Jacket Foundation at Black Hills State University will
have an additional $19,800 in its scholarship fund, a new all-time high,
thanks to the 13th annual Gold Dust Yellow Jacket Golf Classic and
Sports and Leisure Auction.
The annual fundraiser, which is open to the public, featured an
18-hole Texas best-shot golf tournament and a sports and leisure
auction. Both events are designed to raise money to support Yellow
Jacket athletics. There were 125 golfers in the tournament this year.
Bud Synhorst, BHSU athletic
director, said, “We were excited to have such an excellent turnout at
both the golf outing and auction. Having
31 teams participate in the golf tournament was outstanding.
I would like to thank everyone for all of their hard work which
made this year's golf tournament and auction a success."
In the men’s division two teams tied with a nine under par 62. The
foursome of Terry Sheahan, Lee Voyles, Tom Carr and Ron Gould were named
the winners after a scorecard playoff to break the tie with the foursome
of Floyd Rummel, Tim Penton, Neil Grandbouche and Dick Fischer. The
winning foursome members each received $50 in auction money, a BHSU
t-shirt and a $25 gift certificate to the Spearfish Canyon Pro Shop.
These prizes were sponsored by Financial Benefits/Harvey Krautschun, the
BHSU Alumni Association and the Yellow Jacket Foundation.
The mixed gender team of Randy Harms, Sherri Harms, Brad Slater and
Kent Reiner won the couples division with a seven under par 64. Team
members each received $50 in auction money, a BHSU t-shirt and a $25
gift certificate to the Spearfish Canyon Pro Shop. Gift sponsors were
Wolff's Plumbing and Heating in Spearfish, the Yellow Jacket Foundation
and the BHSU Alumni Association.
The winning women’s team included Linda Lambert, Mickee Rarick,
JoAnn Claggett, Lora Colby and Connie Zempel with a one over par 72.
Team members received $50 in auction money, a BHSU t-shirt and a $25
gift certificate to the Spearfish Canyon Pro Shop sponsored by Queen
City Motors, the BHSU Alumni Association and the Yellow Jacket
Members of the winning senior’s team were Bill Hughes, Bill Jordan,
Bill Jones and Douglas Stanford with an eight under par 63. Each member
received $50 in auction money, a BHSU t-shirt and a $25 gift certificate
to the Spearfish Canyon Pro Shop. Gift sponsors were Montana Dakota
Utilities, the Yellow Jacket Foundation and the BHSU Alumni Association.
The men’s putting contest winner was Gordon Meeker. He received a
putter sponsored by Dr. Scott Graslie. The second place winner was Ron
Gould, who received a $50 auction credit from Wells Fargo Bank. The
women’s putting contest winner was Carol Erickson who received a
putter from Dr. Scott Graslie.
Individual hole prizes were awarded in 18 categories. See
hole, contest event, winner, prize and sponsors.
||The winning foursome in the men’s
division at the Gold Dust Yellow Jacket Golf Tourney were Terry
Sheahan, Tom Carr, Lee Voyles, and Ron Gould.
||The mixed gender team of Brad
Slater, Kent Reiner, Randy Harms and Sherri Harms won the couples
division of the Gold Dust Yellow Jacket Golf Tourney.
||The winning women’s team at the
Gold Dust Yellow Jacket Golf Tourney included Mickee Rarick, Lora
Colby, Connie Zempel, JoAnn Claggett and Linda Lambert.
||The winning senior’s team include
Bill Hughes, Bill Jordan, Douglas Stanford and Bill Jones.
announced - top
Below are the program materials received July 10-16 in the Grants
Office, Woodburn 309. For copies of the information, contact the office
at 642-6627 or email requests to email@example.com.
Fellowship information will also be posted on the Student Union
bulletin board near the information desk.
Council of Learned Societies - Fellowships and Grants. A number
of fellowship and grant opportunities are listed in the American
Council of Learned Societies (ACLS) booklet, available in the Grants
Office or at www.acls.org.
The following fellowship opportunities have a deadline of Oct. 1:
ACLS/Andrew W. Mellon,
Fellowships for Junior Faculty
ACLS/SSRC/NEH International and Area Studies Fellowships
ACLS/New York Public Library Fellowships
Charles A. Ryskamp Research Fellowships
Frederick Burkhardt Residential Fellowships for Recently Tenured
The following fellowship opportunities have
a deadline of Nov. 3:
Library of Congress Fellowships in International Studies
Henry Luce Foundation/ACLS Dissertation Fellowships in American
East European Studies Programs:
The following grant and fellowship
opportunities have a deadline of Nov. 15:
The following grants have a deadline of Jan.
Endowment for the Arts - Grants for Arts Projects.
The application booklet for the National Endowment for the Arts Grants
for Arts Projects has arrived in the Grants Office. The deadline
is Aug. 18 for Standard Review Grants. For guidelines and further
information see www.arts.gov.
research funds available - top
The Faculty Research Committee has
funds available for the current fiscal year. Write a short (about
three-page) proposal. Proposal forms are available in the Grants and
Special Projects Office, Woodburn 309, or can be printed from the website.
It is anticipated that successful
applicants will request support for faculty release time, research
equipment, travel to research sites or research support for the
production of creative work. Preference is given to new applicants,
particularly in the areas of education, business, social sciences and
humanities. Applications are now being accepted for faculty release time
for spring 2004. Release time is awarded to full-time faculty who teach
on the BHSU campus. The next application deadline is Monday,
Aug. 18 at
The applicants are encouraged to
contact the committee members for advice prior to completing their
proposals. The members are John Alsup, Earl Chrysler, Tom Cox, Abdollah
Farrokhi (chair), Jim Hess, Kathleen Parrow, Shane Sarver, and Rob