Volume XXVII  No. 28 • July 18, 2003

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Tom Dunn named director of the recently established Center for Tourism Research - top

Even though staff members of the Center for Tourism Research at Black Hills State University are awaiting construction progress on campus to actually establish an office, they have already begun 
their work.

The Center for Tourism Research at BHSU was established with a 

$1.4 million Congressional earmark last year through the efforts of 
Sen. Tom Daschle in recognition 
of the major impact tourism has on the state’s economy as the second 
Staff members of the newly established BHSU Center for Tourism Research include Tom Dunn (left), director, and BHSU faculty members Penny DeJong and Chang Lee.

largest industry in the state.

The purpose of the center is to study and promote tourism opportunities in the state by helping the state tourism industry locate new markets. The center, which will be located on campus, will conduct tourism market research for the entire state tourism industry. BHSU, which offers masters, bachelors and associate degrees in tourism, sees this as a unique opportunity to have a positive impact on tourism industries throughout the state.

“The center will work with all segments of the state tourism industry including those in rural areas and reservations to provide tourism research and make recommendations,” said Thomas Flickema, BHSU president. “Over the long run, the center has the potential to become a major contributor to the South Dakota tourism industry, and as such, have a major impact on economic development in the state.”

Staff members for the Center for Tourism include Tom Dunn, who was recently named director, and BHSU faculty members Dr. Chang Lee and Dr. Penny DeJong, who both work a quarter time at the center in addition to teaching tourism and marketing classes at BHSU. Dunn plans to add a web specialist and a secretary to the center’s staff this fall. Other BHSU faculty members including Dr. Siriporn Sujithamrak, tourism professor; and Lisa Bryan, professor and director of Indian Studies, will collaborate with the tourism research center. BHSU students will also be involved in many aspects of the center. Dunn expects the center to be fully staffed by this fall and is looking forward to doing new market research projects.

Dr. Gary Meek, dean of the College of Business and Technology, said that the center will utilize the expertise of faculty while providing learning opportunities for students.

“I expect that faculty members will work very closely with the center,” Meek said. “On the other hand, the center will be a great learning opportunity for students to work directly with faculty on research projects and do actual surveys.” He noted that the center could create internship opportunities for students as well.

Dunn indicated that Congress earmarked funding for three years to establish the center and begin doing market research. After that time the center plans to be self-sustaining. He noted that no state money is being used for the tourism center and is confident that the center will be independent in the future.

“We will work to secure grants and negotiated contracts with hotels, casinos, historic sites, individual businesses, chambers of commerce and even the traditional mom and pop attractions. When someone in the state has a need for market research, we want to be the first place they go, “ Dunn said. “The success of the center is really going to depend on our ability to collaborate with the tourism industry and provide data that is of value to them.”

Dunn noted that the center will rely on a team effort to best utilize the specific areas of interest and expertise of staff members. “Our collective efforts and our clients will ultimately determine the success of the center,” Dunn said.

A native of Lead, Dunn earned his undergraduate degree from BHSU and his master’s degree from the University of South Dakota. He has most recently worked for a national health policy research firm and expects a smooth transition to tourism market research.

“Qualitative research for health care is no different from qualitative research for tourism,” Dunn said. “The survey questions change but the methodology is the same. Both deal with an experience, an intangible or a perception.”

Dunn notes that while growing up and living in Lead he has been involved in tourism in many ways. He currently serves on the board of directors for the Adams Museum in Lead and has worked in various capacities in the tourism industry as a tour guide, with trail rides, and at a campground.

The tourism center at BHSU will assist businesses and municipalities across the state with future market research projects.

“Right now the focus is on tourism,” Dunn said, “but market research affects every business. Businesses are successful because of on-going market research.” He indicated the tourism research center will rely on the professional expertise of faculty members and BHSU students to conduct future research projects.

Dunn outlines three specific goals for the center. First, the staff will work to establish a resource library for anyone in the tourism industry to access.

Secondly the staff, especially DeJong, will set up internet studies.

Thirdly, the center will assist in the development of tourism and business opportunities on Indian reservations throughout the state by offering to provide marketing research assistance whenever needed. Dunn noted that there are businesses located on reservations that desire to market and advertise tourism opportunities. The center for tourism research will provide expertise of internet marketing strategies for these businesses and will evaluate internet strategies of other business as well.

The first project, an intercept study for the Deadwood Chamber of Commerce, is already underway. Dunn explained that although the city of Deadwood has a general sense of why visitors come to Deadwood, they are seeking to understand specific aspects of visitors’ experiences such has how they got here, what they do here, how long they stay, and what keeps them here. Dunn indicated that the survey will provide statistical data to help area businesses.

Dunn used the following analogy to explain the benefits of this tourism research project.

“Currently Deadwood is using a shotgun approach [to drawing visitors] which has been very successful. It has exceeded everyone’s expectations of what it would become,” Dunn said. “I think it could be even more successful as a result of the market research.  Research will help Deadwood businesses go from a shotgun approach to putting the marketing crosshairs directly on the market that would be most beneficial for them.”

Dunn said the tourism research center would also like to do follow-up satisfaction surveys of visitors. “That would be a totally different survey but would add a critical piece to the puzzle,” Dunn said.

Dunn explained that the data gathered during this first survey provides a snapshot in time. This data will be blended with three additional surveys conducted throughout the year.

The BHSU Center for Tourism Research will be located in a former residential home on the southeast part of the campus. For information contact the center at (605) 642-6435.

BHSU students, under the direction of newly appointed Center for Tourism Research Director Tom Dunn, are conducting the first of what has the potential to become many tourism research projects. Student Noelle Clark was among the researchers on the streets of Deadwood last week conducting surveys with visitors there. Center Director Tom Dunn and student Jaimie Braun are shown in the left background.



BHSU begins ad campaign to increase awareness of class offerings in Rapid City - top

“Your degree is closer than it appears” is the message put forth 
in a new advertising campaign for Black Hills State University.

The ads were designed to increase awareness and appreciation of BHSU while focusing on class availability in Rapid City according to Corinne Hansen, director of university communications at BHSU. The message will be presented

in the Rapid City area through television and radio ads as well as print advertising through the end 
of August.

“Some people may be unaware 

BHSU student Geno Pesicka appears in a new Black Hills State University television advertisement that was designed to highlight the availability of classes in the Rapid City area.
that Black Hills State University offers classes at several locations right in Rapid City,” said Ben Dar, associate vice president for extended services at BHSU. “These ads are designed to let people in the Rapid City area know that their degree ‘is closer than it appears’ when they consider enrolling in BHSU courses in Rapid City. Many classes and entire degree programs are available in Rapid City.”

BHSU has offered courses at Ellsworth Air Force Base since 1961 and recently added several other Rapid City locations to make course scheduling more convenient for students who live and work in Rapid City. In addition, BHSU offers many courses via internet and correspondence. In fact, both of the master’s degree programs at BHSU, in education and business, are offered via distance learning methods.

“Black Hills State is now offering more opportunities than ever before for students to complete their degree or upgrade their skills,” said Steve Ochsner, dean of enrollment at BHSU. “The fact that this can be accomplished without leaving the Rapid City area and that the courses are available at an affordable cost, makes it an excellent opportunity.”

The ads, produced by Linn Productions, feature current BHSU students Nancy Hendricks and Geno Pesicka.

Hendricks, an education major from Wilmot who also works part-time in the enrollment center, appears in one commercial as a student undecided about her choices in life. Reflecting in the car mirror she realizes that her degree “is closer than it appears.”

Pesicka, a mass communications from Rapid City who has performed in several BHSU theatre productions, appears in the other commercial using binoculars to search for a college degree that appears to be just too far away. He “finds” that BHSU provides excellent educational opportunities right here at home and that a college degree is within his reach.

“Some people may be surprised at the choices and opportunities that BHSU offers in Rapid City as well as at the main campus in Spearfish,” said Thomas Flickema, BHSU president. “As the state’s third largest university, BHSU delivers quality education at competitive prices.”

He said the ads are also designed to remind people of the excellent educational opportunities available at BHSU. He indicated that some people still think of BHSU primarily as a teacher’s college. In fact, BHSU was established as a teachers college more than a century ago. Nearly a half a century ago, Black Hills State began expanding its curriculum and has since grown to consisting of three separate colleges, the College of Arts and Sciences, the College of Business and Technology, as well as the College of Education. BHSU now offers a diverse curriculum with more than 80 majors and minors.

Flickema also noted quality educational opportunities available at BHSU. He said that recent statewide test scores indicate that BHSU students rank at or above the level of achievement of students at other state universities.

“While test scores are only one indication of academic excellence, these results are representative of the quality educational opportunities available at BHSU,” Flickema said. “Our faculty members are dedicated to helping students attain their goals.”

Fall classes at BHSU begin Sept. 3 and there is still time to enroll. This year students will begin using the new Clare and Joseph Meier Hall. Construction of this $8.25 million building is nearly complete and will provide state-of-the-art music facilities for students and faculty.

For registration information call 1-800-ALL-BHSU or visit the web site at www.bhsu.edu/rapidcityclasses.

Commercial featuring Geno Pesicka Commercial featuring Nancy Hendricks


Miller receives grant to train technology teachers - top

Jerry Miller, associate technology professor at Black Hills State University, recently received an $8,530 grant from the South Dakota Department of Education to conduct workshops to train technology teachers.

Currently there is a shortage of technology teachers in South Dakota and across the nation.
Miller will use the grant to deliver

workshops to increase the number of teachers who are technology certified.

Miller is teaching two courses this summer, a communications cluster course and a power energy and transportation cluster course, which are required for the technology 

BHSU faculty members Marvin Bunch (center left) and Jerry Miller (center right) are using a recent Department of Education grant to conduct a workshop for technology teachers. This week South Dakota teachers including Dave Anderson (left), Sioux Falls, and Brandon Ritter (right), Herreid, are attending an energy, power and transportation education workshop at BHSU.
education endorsement. Students will meet on the BHSU campus for five days and complete a “take-home” project through the internet during the summer.

Miller joined the faculty at Black Hills State University in 1975. He has a Ph.D. from Colorado State University in technology education and a master’s degree from BHSU. He earned his undergraduate degree at the University of South Dakota at Springfield.


Sujithamrak will present at international CHRIE conference - top

Dr. Siriporn Sujithamrak, assistant professor in the College of Business and Technology at Black Hills State University, will present at the upcoming international Council on Hotel, Restaurant, and Institutional Education (CHRIE) conference in Palm Springs, Calif.

Her presentation, “A Comparison of Students’ Attitudes Toward Hospitality Courses: Traditional versus Video-conferencing Teaching Method,” is based on research she collected from BHSU and Northern State University students and her personal interest in distance education. The results of the study will be used as a guideline to communicate to instructors how students feel about their instruction and how to improve the teaching method for the students.

While teaching tourism courses simultaneously to BHSU students in a classroom and NSU students via video conferencing, Sujithamrak noticed that NSU students seemed to do well in the classes although they did not have the opportunity to be in the same classroom with the professors. She then conducted research to find out what factors motivated the NSU students to learn and how they felt about this method of teaching and compared the findings with BHSU students.

Sujithamrak distributed a questionnaire to BHSU and NSU students whom she taught in 2001 and 2002. She divided students into two groups: a host site, students who were in the same room with the instructor, and a receiving site, students who received teaching via video-conferencing. The results revealed that students preferred being in the same room with the instructor; however, the receiving site students realized that video-conferencing enables them to take classes that are not offered on their campus.

Sujithamrak’s interest in distance education developed when she was a graduate student and presented this topic as a part of her seminar course. She believes it is important for professors to find ways to improve teaching methods, which in turn, will enhance students’ learning and understanding. She appreciates the opportunity to conduct research and learn new teaching techniques. She would like to incorporate student learning styles or preferences into her future research, an idea that was inspired by 
Dr. Earl Chrysler, BHSU professor, when he was the business department head.

CHRIE is the global advocate of hospitality and tourism education for schools, colleges, and universities offering programs in hotel and restaurant management, foodservice management and culinary arts. The international CHRIE conference annually attracts more than 500 leaders and educators in the hospitality education field from all over the world.

“I have been a member of this organization since I was a graduate student. Being a CHRIE member I gain access to current information and research, which I always use to teach students. Now I am also a paper reviewer for this organization and I am looking forward to being more involved,” Sujithamrak said.

Sujithamrak received her doctorate in food service and hospitality from Kansas State University in 1999. She has been a member of the BHSU faculty since 2001.


Wolff speaks at Tinton Centennial celebration - top

Dr. David Wolff, assistant professor of history at Black Hills State University, was one of several speakers to address a Tinton Centennial (1903-2003) celebration gathering recently. The event, sponsored by the Lawrence County Historical Society, Pope and Talbot, the Beatty family (property owners), Tinton Enterprises LTD, and Capmark Enterprises, attracted more than 140 visitors to the site of the old northern hills mining town. Chris Hills, author of “Gold Pans and Broken Picks” and event coordinator, gave the opening remarks; Jessie (Schultz) Williams, former Tinton resident, participated in the flag-raising ceremony; Dr. Tom Hills, emeritus BHSU professor of political science, read from the Declaration of Independence; and State Rep. John Teupel, gave the main address. Visitors were treated to a walking tour of the site and a watermelon feed.



Winners announced for Yellow Jacket golf tournament - top

The Yellow Jacket Foundation at Black Hills State University will have an additional $19,800 in its scholarship fund, a new all-time high, thanks to the 13th annual Gold Dust Yellow Jacket Golf Classic and Sports and Leisure Auction.

The annual fundraiser, which is open to the public, featured an 18-hole Texas best-shot golf tournament and a sports and leisure auction. Both events are designed to raise money to support Yellow Jacket athletics. There were 125 golfers in the tournament this year.

Bud Synhorst, BHSU athletic director, said, “We were excited to have such an excellent turnout at both the golf outing and auction.  Having 31 teams participate in the golf tournament was outstanding.  I would like to thank everyone for all of their hard work which made this year's golf tournament and auction a success."

In the men’s division two teams tied with a nine under par 62. The foursome of Terry Sheahan, Lee Voyles, Tom Carr and Ron Gould were named the winners after a scorecard playoff to break the tie with the foursome of Floyd Rummel, Tim Penton, Neil Grandbouche and Dick Fischer. The winning foursome members each received $50 in auction money, a BHSU t-shirt and a $25 gift certificate to the Spearfish Canyon Pro Shop. These prizes were sponsored by Financial Benefits/Harvey Krautschun, the BHSU Alumni Association and the Yellow Jacket Foundation.

The mixed gender team of Randy Harms, Sherri Harms, Brad Slater and Kent Reiner won the couples division with a seven under par 64. Team members each received $50 in auction money, a BHSU t-shirt and a $25 gift certificate to the Spearfish Canyon Pro Shop. Gift sponsors were Wolff's Plumbing and Heating in Spearfish, the Yellow Jacket Foundation and the BHSU Alumni Association.

The winning women’s team included Linda Lambert, Mickee Rarick, JoAnn Claggett, Lora Colby and Connie Zempel with a one over par 72. Team members received $50 in auction money, a BHSU t-shirt and a $25 gift certificate to the Spearfish Canyon Pro Shop sponsored by Queen City Motors, the BHSU Alumni Association and the Yellow Jacket Foundation.

Members of the winning senior’s team were Bill Hughes, Bill Jordan, Bill Jones and Douglas Stanford with an eight under par 63. Each member received $50 in auction money, a BHSU t-shirt and a $25 gift certificate to the Spearfish Canyon Pro Shop. Gift sponsors were Montana Dakota Utilities, the Yellow Jacket Foundation and the BHSU Alumni Association.

The men’s putting contest winner was Gordon Meeker. He received a putter sponsored by Dr. Scott Graslie. The second place winner was Ron Gould, who received a $50 auction credit from Wells Fargo Bank. The women’s putting contest winner was Carol Erickson who received a putter from Dr. Scott Graslie.

Individual hole prizes were awarded in 18 categories. See hole, contest event, winner, prize and sponsors.

The winning foursome in the men’s division at the Gold Dust Yellow Jacket Golf Tourney were Terry Sheahan, Tom Carr, Lee Voyles, and Ron Gould. 
The mixed gender team of Brad Slater, Kent Reiner, Randy Harms and Sherri Harms won the couples division of the Gold Dust Yellow Jacket Golf Tourney.
The winning women’s team at the Gold Dust Yellow Jacket Golf Tourney included Mickee Rarick, Lora Colby, Connie Zempel, JoAnn Claggett and Linda Lambert.
The winning senior’s team include Bill Hughes, Bill Jordan, Douglas Stanford and Bill Jones.


Grant opportunities announced - top

Below are the program materials received July 10-16 in the Grants Office, Woodburn 309. For copies of the information, contact the office at 642-6627 or email requests to grants@bhsu.edu. Fellowship information will also be posted on the Student Union bulletin board near the information desk. 

  • American Council of Learned Societies - Fellowships and Grants. A number of fellowship and grant opportunities are listed in the American Council of Learned Societies (ACLS) booklet, available in the Grants Office or at www.acls.org.

    The following fellowship opportunities have a deadline of Oct. 1:

  • ACLS/Andrew W. Mellon, Fellowships for Junior Faculty

  • ACLS/SSRC/NEH International and Area Studies Fellowships

  • ACLS/New York Public Library Fellowships

  • Charles A. Ryskamp Research Fellowships

  • Frederick Burkhardt Residential Fellowships for Recently Tenured Scholars

The following fellowship opportunities have a deadline of Nov. 3:

  • Library of Congress Fellowships in International Studies

  • Henry Luce Foundation/ACLS Dissertation Fellowships in American Art

  • East European Studies Programs:

    • Postdoctoral Fellowships

    • Dissertation Fellowships

The following grant and fellowship opportunities have a deadline of Nov. 15:

  • CSCC China Programs:

    • American Research in Humanities in China

    • Chinese Fellowships for Scholarly Development

The following grants have a deadline of Jan. 15, 2004:

  • Language Training Grants  

  • National Endowment for the Arts - Grants for Arts Projects. The application booklet for the National Endowment for the Arts Grants for Arts Projects has arrived in the Grants Office. The deadline is Aug. 18 for Standard Review Grants. For guidelines and further information see www.arts.gov.


Faculty research funds available - top

The Faculty Research Committee has funds available for the current fiscal year. Write a short (about three-page) proposal. Proposal forms are available in the Grants and Special Projects Office, Woodburn 309, or can be printed from the website.

It is anticipated that successful applicants will request support for faculty release time, research equipment, travel to research sites or research support for the production of creative work. Preference is given to new applicants, particularly in the areas of education, business, social sciences and humanities. Applications are now being accepted for faculty release time for spring 2004. Release time is awarded to full-time faculty who teach on the BHSU campus. The next application deadline is Monday, 
Aug. 18 at 12 p.m.

The applicants are encouraged to contact the committee members for advice prior to completing their proposals. The members are John Alsup, Earl Chrysler, Tom Cox, Abdollah Farrokhi (chair), Jim Hess, Kathleen Parrow, Shane Sarver, and Rob Schurrer. 


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