A workshop, “Market Your Business on Facebook,” will be held at the University Center-Rapid City, Wednesday, April 24 from 9 a.m. to noon in room 106.

The SD Center for Enterprise Opportunity (SD CEO), located on the campus of Black Hills State University has partnered with Black Hills PR to offer this workshop. Participants should have a basic understanding of how things work on Facebook as well as experience using Facebook in a personal capacity. This workshop will be most helpful for those who have a fan page set up, but are not sure what to do next.

Workshop topics will include: defining your Facebook marketing strategy; understanding the components of a business page; determining what content to share; toggling between your page and your personal profile; getting fans to interact with your page; and more. Participants will also learn easy tips on setting up your profile picture, tips on driving traffic to your page from outside Facebook, and a basic overview of Facebook Insights.

“Having a presence on Facebook is a smart marketing move for many companies and non-profits. Having a strategy and understanding some of the basics will help participants see faster results using the platform. The goal of this fast-paced workshop is to provide a ‘quick start success plan’ using Facebook with real world tools and tips that can be put to use right away,” says Michelle Kane, owner of Black Hills PR and workshop presenter.

Kane helps clients rethink new media, client relationships and revenue streams. With over 20 years experience in marketing for a wide range of companies and non-profits, Kane guides clients in all areas of public relations, marketing strategy and social media. She continues to ensure her clients gain value and see results by her experience, smart strategy and enthusiasm for going the extra mile.

Cost of the seminar is $40 per person. The registration deadline is Tuesday, April 23. Space is limited. To register or learn more visit www.BHSU.edu/SDCEO or call Brittni Skipper, program assistant, at 605-642-6435.

The SD CEO is partially funded by the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the components or participants’ opinions, products or services. SD CEO operates under Cooperative Agreement SBAHQ-11-W-0038. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.