A workshop, “How to use mobile marketing,” will be held at Black Hills State University Thursday, Jan. 24 from 3 to 5 p.m. in Clare and Josef Meier Hall room 204.

The SD Center for Enterprise Opportunity (SD CEO), located on the campus of Black Hills State University has partnered with Black Hills PR and For The Win Interactive to bring this workshop to campus.

Workshop attendees will learn: how to incorporate a mobile strategy into your marketing plan, what you need to know about the technical components, trends in mobile marketing and content & execution of a mobile marketing solution.

“Engaging customers through a mobile marketing strategy is a hot topic. Smartphone use continues to be strong and there are new opportunities for businesses and non-profits to communicate with their customers in ways like never before. This workshop will help participants better understand how to incorporate mobile into their overall marketing plan.” said Kane.

Presenter, Michelle Kane, is the owner of Black Hills PR in Spearfish. She helps clients rethink new media, client relationships and revenue streams. With over 20 years experience in marketing for a wide range of companies and non-profits, Kane guides clients in all areas of public relations, marketing strategy and social media. She continues to ensure her clients gain value and see results by her experience, smart strategy and enthusiasm for going the extra mile.

Also presenting the workshop is Jim Carter, president of For The Win (FTW) Interactive. Jim oversees all of FTW’s operations, including more than a dozen staff members working with mobile applications that support over 80,000 people in a wide range of industries. Some of FTW’s biggest clients include: LPS, Fidelity National Title, Old Republic Title, DirecTV and Medtronic.

Cost of the seminar is $40 per person. The registration deadline is Jan 23. Space is limited. To register or learn more visit www.BHSU.edu/SDCEO or call Brittni Skipper, program assistant, at 605-642-6435.

The SD CEO is partially funded by the U.S. Small Business Administration. The support given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of any of the components or participants’ opinions, products or services. SD CEO operates under Cooperative Agreement SBAHQ-11-W-0038.