| The Center for Business and
Entrepreneurship at Black Hills State University will
host two workshops "Organization Risk
Management" and "The Role of Marketing in Your
Organization" Friday, Feb. 18 at the Bell Steak
House in Spearfish. Session A is "Organization
Risk Management." This seminar is intended to
provide attendees with an introduction to the subject of
risk management—the general management function that
involves the systematic assessment and treatment of all
organization risks.
This session will: present a discussion of key terms
and concepts, introduce general risk management
practices, provide insights into the challenge of
assessing organization risks, discuss risk control and
management tools, techniques and strategies, identify
risk financing tools and their uses and give practical
advice on making risk management work within
organizations.
Session B is "The Role of Marketing in Your
Organization." Topics to be addressed include: the
role of marketing in organizations; internalizing the
marketing approach within your organization; using a
structured marketing planning approach to guide your
company's actions; and adapting traditional marketing
planning processes to organizations of various sizes.
The presenter for session A is Dr. Peter Young, chair
of insurance at the University of St. Thomas Graduate
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School of Business. He is
responsible for the MBA concentration in risk and
insurance management and for professional development
programs in the areas of risk management and insurance.
He completed the first-ever study of public risk
management practices in the United Kingdom, is co-author
of Risk Management And Insurance, and has authored
numerous articles on organization risk management theory
and practice. Ms. Sian Young, the CEO of The
Persephone Group, will present session B. The Persephone
Group is a consulting firm specializing in strategic
marketing consulting, new products process development,
and alliance formation and management. Prior to
establishing a consulting practice, she was a marketing
professional with The Pillsbury Company, managing several
of the best known brands in the U.S. She also serves as
an adjunct faculty member at the University of St. Thomas
Graduate School of Business, where she teaches graduate
courses in marketing.
The cost to attend these sessions is $50 for sessions
A and B and lunch; $25 for session A only -
"Organization Risk Management" (9 a.m.-Noon);
$8 for lunch only (Noon-1:15 p.m.); $20 for session B
only - “The Role of Marketing in Your
Organization” (1:30-3:00 p.m.).
To register, please call the Center for Business and
Entrepreneurship at BHSU at 642-6091 or send an e-mail to priscillaromkema@bhsu.edu
. Each session is
limited to 30 participants.
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