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Public Relations Requirements

Major Requirements

Emphasis in Public Relations
3 - MCOM 131 Fundamentals of Electronic Media
3 - MCOM 151 Intro to Mass Communication (gen ed)
3 - MCOM 161 Fundamentals of Desktop Publishing
3 - MCOM 210 Basic Newswriting
3 - MCOM 228 Advertising Media Communications
3 - MCOM 266 Photojournalism
3 - MCOM 373 Public Relations Case Study
3 - MCOM 430 Media Law
3 - MCOM 475 Public Relations
3 - MCOM 452 Topics: Mass Media Issues
3 - MCOM 494 Internship
3 - SPCM 410 Organizational Communication
3 - SPCM 434 Small Group Communication

Public Relations Class Descriptions

Edit Audio Production

Title

Audio Production

Section Number

MCOM-221

Description

Applied course explicating the knowledge and skills necessary for pre-professional audio production operations.  The course includes learning basic audio studio operations, audio editing and techniques for commercial and dramatic production.  Students will also learn to create mental pictures via music, sound effects and other related production elements. (Spring, Odd Years)

Credits

3.00

PreRequisite

MCOM 161 or MCOM 330
Edit Advertising Media Communications

Title

Advertising Media Communications

Section Number

MCOM-228

Description

This course provides an academic environment to the theoretical and practical aspects of advertising media communication planning and design.

Credits

3.00

PreRequisite

MCOM 161
Edit Basic Photography

Title

Basic Photography

Section Number

MCOM-265

Description

Beginning camera and darkroom techniques, including processing, printing, and digitizing black and white photographs. Survey of the field of photography and its uses.

Credits

3.00
Edit Public Relations Case Studies

Title

Public Relations Case Studies

Section Number

MCOM-373

Description

This course will focus on public relations as a problem-solving strategy of organizations.  Specific cases will be examined as illustrative of decision-making in a range of public relations contexts.  Case studies of ethical problems of the profession are also considered.

Credits

3.00
Edit Public Relations

Title

Public Relations

Section Number

MCOM-475

Description

Interpreting institutional and industrial policies and programs to the public.  

Credits

3.00
Edit Organizational Communications

Title

Organizational Communications

Section Number

SPCM-410

Description

Explores communication processes in organizational contexts, theories of leadership, decision-making and conflict, the application of principles that facilitate communication in organizations, and other selected topics.  (Fall, Alternate Years)

Credits

3.00
Edit Small Group Communications

Title

Small Group Communications

Section Number

SPCM-434

Description

Explores prominent concepts and theories of human small group interaction, cultivating critical assessments of communication strategies in task, social, and therapeutic groups.  (Fall, Alternate Years)

Credits

3.00