An animator is responsible for taking an idea and creating a series of drawings that can be used to bring the idea to life. An animator must be a very visual person that can also turn ideas into either lifelike or cartoon style drawings. Some animators use specialized computer programs to both draw and animate their ideas, but they still must have the fundamental understanding of drawing and creating as well as animation and film.

A video or computer game designer develops the layout, concept and game play, the game design of a video or computer game. This may include playfield design, specification writing, and entry of numeric properties that balance and tune the game play. A game designer works for a developer (which may additionally be the game's video game publisher).

Interactive writers are frequently responsible for the development of the design scheme for what ultimately becomes the final media experience for the intended audience. The interactive writer must be a designer, adept at creating stories, design documents, treatments, scripts, proposals, outlines, sitemaps, walk-throughs, and any other material related to the concept, theme, and development of a project. Interactive writers are designers who have a solid understanding of project management, software development, interface design, graphic design, software engineering, and human factors.

Sound Producers design and produce the sound component of multimedia programs and products. They work with music, voice-overs, and sound effects. They can be responsible for a variety of activities ranging from selecting or recording music to digitizing and editing recorded material into computer files. They may work with other sound professionals such as audio engineers (who actually record voice and sound effects), sound designers or special effects specialists, digital sound processors, sound researchers, musicians, and voice artists.

Web Content Producers are responsible for drafting, reviewing and editing content for the company web sites. This position ensures that content is consistent, understandable, accessible and that it maintains company standards. This position facilitates web content creation for other company business units in the organization. This position coordinates and produces communications regarding the activities and services of the company’s Web Team.

Webmasters are in charge of maintaining Web sites for companies and individuals on the World Wide Web. This is a job that requires a wide range of skills and abilities, since many webmasters must do much more than simply write computer codes or update links to other Web sites. The webmaster is ultimately responsible for ensuring that a Web site is easy to navigate and that it addresses the needs of the client and its customers.

CD-ROM Developers/ Software Developers write, modify, and debug software for client applications. They use source debuggers and visual development environments and write code to create single-threaded or user interface event driven applications, either stand-alone and those which access servers or services. They also test and document software for client applications.

Art directors oversee the artistic design of advertisements and print materials, as well as the filming of television commercials. They are the decision makers who are responsible for the quality of the finished product. The art director chooses a photographer, an illustrator, models, and any props necessary for an ad. If a print ad comes back from the printer with an imperfection, the art director is responsible for retouching it.

Graphic designers plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government.

Interface designers are graphical user interface (GUI) layout artists. They are employed by multimedia, software, and web development companies. Because GUI elements are interactive, interface design often overlaps interaction design. Because interfaces are not usually composed as single computer files, interface design may require technical understanding, including graphical integration with code. Because, interfaces may require hundreds of assets, knowledge of how to automate graphic production may be required. An interface designer may hold the job title of web designer in a web development company.

Video Producers are responsible for developing, writing, and producing a variety of complex video productions. Duties include: writing scripts for video programs and public service announcements; researching information; editing video; planning staffing, equipment, and materials for video programs, productions, or events; directing video shoots; operating a variety of audio/video equipment such as broadcast video camera, audio board, linear and non-linear editors, lighting and gripping equipment, and microphones; and creating graphics.

Web development is similar to web design except that web developers are involved in every step of the web site design process and in the advertising process as well. They will work with clients in choosing the layout of the site, will suggest colors, font, graphics, and content that should go on each page, and will design and post the finished product online. They will also monitor the site and add new content when appropriate.