The program prepares students to work on newspapers, magazines, in advertising agencies, or in other environments involving desktop/media publishing or to work on a free-lance basis. This program is designed to give students the competitive edge in their search for jobs in the industry. Students learn advanced-level skills through working on challenging assignments as well as developing their own creative style.
Creative/Art designers formulate basic layout design or presentation approach, and specify material details, such as style and size of type, photographs, graphics, animation, video and sound. They create custom illustrations or other graphic elements. They also conceptualize and help design interfaces for multimedia games, products and devices.
Layout artists deal with the structure and layout out of images and text in a pleasing format for printed media. This can include magazine work, brochures, flyers, books, CD booklets, and posters. For something like a magazine, color, typeface, text formatting, graphic layout and more must be considered. Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves.
Brand Identity Designer
Brand Identity Designers create the visual identity, the branding, for a company and/or its clients. Brand Identity Designers can create everything from logos, to promotional materials, to advertising programs that establish and promote a corporate identity. Illustration and typography are key areas in which a Brand Identity Designer should excel.
Logo designers provide a new and innovative way to express the key message of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, or sell, or what they are about. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.
Flash Media Designer
Flash Media Designers orchestrate web and CD-ROM experiences using Flash. Flash is used to create interactive components to enrich web sites, CD-ROMs, dynamic banner advertisements, introductions to web sites and visual presentations. Flash jobs can range in tasks depending on company size and structure. A Flash Designer's tasks can include anything from illustration and animation, to file optimization and compression, to Action Script Coding, video editing, and audio manipulation.
Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate.
Photo Editor/Photoshop Artist
Photo editors/Photoshop artists work with writers and editors to coordinate all photo assignments. They establish, maintain, and revise photography budgets for commissioned, purchased, and stock photography. They also create and maintain a photo shoot calendar that compliments site production deadlines and hire models, photographers, stylists, makeup artists and hairstylists for photo shoots. Photo editors oversee all photo research and assigned photography and make sure all photographers adhere to photography guidelines. They also edit and select all photos for use on the site and ensure photo credits and captions are accurate.
Multimedia designers often work as part of a team to create rich web sites, CD-ROMs, DVDs or exhibition materials. Regardless of the medium they work in, they should be familiar with a variety of story telling tools, such as graphics, sound, video and animation. Some Multimedia Designer positions include creating interactive learning modules, games, advertising campaigns, marketing materials, online communities and intranet systems.
Photographers record & manipulate still images using film and/or digital methods. Jobs in photography fall into five main categories: portrait, commercial and industrial, scientific, news, and fine arts. Prior work experience and educational background job requirements are often debatable, but practical work experience, talent, and professionalism are universal necessities if you want to become a Photographer.
Pre-press technicians lay out jobs for printing and binding using a variety of graphics software applications to work with technical layout and design components in order to set traps, correct screen angles, produce halftones, duotones, and verify or install fonts on copy sent electronically from customers for one-color, multi-spot color, or four-color process jobs, prepare layout and design upon request of customers, and assist with associated pre-press functions such as stripping and related printing functions in bindery and finishing.
Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website’s pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next.