BHSU Distance Learning - Online Career Training Courses
Search Engine Optimization
This nationally recognized search engine optimization (SEO) online course and training program has been developed because of the high demand for search engine specialists. Search engine optimization is considered a sub-set of Search Engine Marketing. Below is a definition of SEO provided by MSN Careers: “Search engine optimization specialists (SEOs) increase a firm s web site traffic by improving its search engine page rankings (SERPs). This is an especially important task in today s Internet-driven world, where many customers first learn of an organization and its products or services through the web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML.” This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.
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