Marketing 4 Year Plan

Business Administration with a Marketing Specialization: 4-YEAR PLAN
A minor is NOT required with a Business major. The Required Core and Specialization Credits are highly recommended to be taken as listed. This will allow you to fulfill your General Education Requirements for the University and progress through the Business Program efficiently.


Fall Semester
ACCT 210 Principles of Accounting I (pre-req for ACCT-211)
ECON 201 Principles of Microeconomics (gen ed)
MIS 105 Introduction to Computers (pre-req for MIS 205 & BADM 320)

Spring Semester
ACCT 211 Principles of Accounting II (pre-req for ACCT 310, 430 & BADM 310)
ECON 202 Principles of Macroeconomics (gen ed)
MATH 281 Introduction to Statistics (gen ed; pre-req for BADM 320, 321, & 425 )
MIS 205 Advanced Computer Applications (pre-req for ACCT 361)


Fall Semester
BADM 321 Business Statistics II
BADM 370 Marketing (pre-requisite for BADM 482)

Spring Semester
BADM 320 Quantitative Decision Analysis
BADM 344 Managerial Communications
BADM 465 Integrated Marketing Communications**


Fall Semester
BADM 310 Business Finance (pre-reqe for BADM 482)
BADM 350 Legal Environment of Business (pre-req for BADM 482)
BADM 372 Advertising*
BADM 471 Marketing Management*

Spring Semester
BADM 360 Organization & Management (pre-req for BADM 482)
BADM 407 International Business
BADM 476 Marketing Research**
ECON 300/400 Elective


Fall Semester
BADM 473 Retail Management*
BADM 475 Consumer Behavior*
MIS 325 Management Information Systems
Elective - 3 credits

Spring Semester
BADM 425 Production & Operations Management
BADM 457 Business Ethics
BADM 482 Business Policy & Strategy
Electives - 3 credits

*Fall Only Classes
** Spring Only Classes