2015_Marketing_1450

Specialize in Marketing

Are you good at getting people's attention? Earning a bachelor's degree in Business Administration with a specialization in marketing will prepare you for the marketing arena by teaching product selection and planning, pricing strategies, promotions and more.

A degree in marketing will open the door to many careers. Some of these include advertising manager, sales director, brand/product manager, and public relations specialist.


Reasons to study marketing at BHSU include:

  • Credibility:The BHSU School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
  • Connections:Faculty members have contact with state and regional businesses. This network is great for obtaining interviews and references.
  • Experiential:The Spearfish area has many small businesses, several of whom partner with BHSU to utilize students as marketing consultants.
  • Personalized Attention:Class sizes range from 10-25 students. The upper-level courses have a smaller enrollment which allows for more one-on-one time with your professors.
  • Involvement:The opportunity to join Buzz Marketing on campus -- an active and engaging student organization.


Course Requirements

Pre-Business Core - 24 semester hours

  • ACCT 210 - Principles of Accounting I
  • ACCT 211 - Principles of Accounting II
  • BADM 320 - Quantitative Decision Analysis
  • BADM 344 - Managerial Communications
  • ECON 201 - Principles of Microeconomics
  • ECON 202 - Principles of Macroeconomics
  • BADM 220 - Business Statistics
  • MIS 205 - Advanced Computer Applications

Business Core - 33 semester hours

  • 300/400 level ECON elective
  • BADM 310 - Business Finance
  • BADM 321 - Business Statistics II
  • BADM 350 - Legal Environment of Business
  • BADM 360 - Organization and Management
  • BADM 370 - Marketing
  • BADM 407 - International Business
  • BADM 425 - Production/Operations Management
  • BADM 457 - Business Ethics
  • BADM 482 - Business Policy and Strategy
  • MIS 325 - Management Information Systems

Specialization in Marketing - 18 semester hours

  • BADM 372 - Advertising
  • BADM 465 - Integrated Marketing Communications
  • BADM 471 - Marketing Management
  • BADM 473 - Retail Management
  • BADM 475 - Consumer Behavior
  • BADM 476 - Marketing Research

Gen Ed Requirements - 30 semester hours

  • MATH - Gen Ed - Mathematics - 3 semester hours
  • Gen Ed - Social Science - 6 semester hours
  • Gen Ed - Art & Humanities - 6 semester hours
  • Gen Ed - Natural Science & Lab - 6-8 semester hours
  • ENGL 101 - Composition I
  • ENGL 201 - Composition II
  • SPCM 101 - Fundamentals of Speech or
  • SPCM 215 - Public Speaking or
  • SPCM 222 - Argumentation and Debate

Note: A minor is NOT required with this major but electives are required to total 120 hours, of which 36 hours must be 300-400 level courses.



 Minor in Marketing- 18 hours

  • 3 BADM 370 Marketing
  • 3 BADM 372 Advertising
  • 3 BADM 471 Marketing and Management
  • 3 BADM 475 Consumer Behavior

Take 2 courses from the following:

  • BADM 465 Integrated Marketing Communications
  • BADM 473 Retail Management
  • BADM 474 Personal Selling
  • BADM 476 Marketing Research