Corporate Communication at BHSU

CORPORATE COMMUNICATION AT BHSU

Start Your Career in Corporate Communication

The Corporate Communication major at BHSU combines study across two colleges, within the Mass Communication and Business programs. The co-curricular experience provides students with the knowledge and skills to work as strategic communication specialists in the business world. Faculty, with decades of combined experience, work closely with students to help them identify and attain their goals. The Corporate Communication program is well-networked with many media networks and businesses that regularly and enthusiastically seek help from BHSU students as interns and employees. That network is complete with highly successful alumni that remain dedicated to their alma mater as guest speakers and internship hosts. Graduates with a degree in Corporate Communication will find a vast array of in-demand career options, including public relations, marketing, advertising, event coordination, conflict resolution, broadcast and social media management, human resources, and more.

  • A NETWORK OF INTERNSHIPS, near and far, offers students choices and the chance to sharpen skills that will lead to career opportunities.
  • STUDENT ORGANIZATIONS, such as the Public Relations Club, Jacket Journal, BHSUmedia.com, KBHU TV, The Buzz FM campus radio, Shutterbuzz, Enactus, and Buzz Marketing, among others, all contribute to hands-on experiences and a supportive network of peers and faculty advisors.

The Corporate Communications Major at BHSU offers:

  • Unique combination of courses providing practical skills
  • Many opportunities for hands-on experience with the student-run newspaper, TV and radio stations, as well as numerous communications focused clubs
  • Regional internships that sharpen skills and create career networking opportunities
  • Dedicated faculty members with real-world experience

Corporate Communications Major Course Requirements

Required Core - 36 semester hours

  • 3 ACCT 210 Principles of Accounting I
  • 3 BADM 101 Survey of Business  
  • 3 BADM 370 Marketing
  • 3 MCOM 161 Graphic Communication
  • 3 MCOM 210 Basic Newswriting
  • 3 MCOM 235 Social Media Survey
  • 3 MCOM 331 Video Production
  • 3 MCOM 351 Web Design
  • 3 MCOM 430 Media Law
  • 3 MCOM 452 Mass Media Issues
  • 3 MCOM 475 Public Relations
  • 3 MCOM 494 Internship*

Required Electives - 9 semester hours
Take 3 courses from the following:

  • 3 BADM 336 Entrepreneurship I
  • 3 BADM 372 Advertising
  • 3 BADM 475 Consumer Behavior
  • 3 MCOM 257 Intermediate Desktop Publishing
  • 3 MCOM 265 Basic Photography
  • 3 MCOM 330 Writing For Digital Media
  • 3 MCOM 373 Public Relations Case Study
  • 3 MCOM 448 Interactive Multimedia Design
  • 3 SPCM 410 Organizational Communication

*The internship will serve as a capstone experience. Students will work within a business/communication setting and be mentored closely by a faculty advisor. The internship and related writing requirements will tie the corporate communication curriculum together and serve as a capstone experience.


Corporate Communication combines the techniques and skills in both corporate and mass communication areas to give you an advantage in your job search. 

Graduates from this program will be prepared to enter careers in public relations, marketing, corporate advertising, corporate communication, electronic media, broadcast management, writing production and management, event management, technical communication, and others.

The U.S. Department of Labor stated that an entry-level position within the advertising industry, which includes management, now requires combined knowledge from several areas. A major in corporate communications will give you that edge. The Department of Labor also found that the advertising and communication industry will grow an estimated 19% between 2006 and 2016 compared to 16% of all industries combined. 

Whether you are looking for a job in South Dakota or far away, at Black Hills State University you will have the education you need to get ahead and find a career as a Corporate Communication graduate. 

HANNAH DOWNS
CLASS OF 2015,
CHANNEL MANAGER, B9CREATIONS

“It’s so exciting to be a part of a growing company serving 66 countries globally. I manage a global dealer network for B9Creations across six continents. I cannot imagine being able to take on this role without the experiential learning opportunities that BHSU provided me."

JENNA CARDA
CLASS OF 2014,
MANAGING DIRECTOR, EVERGREEN MEDIA

“The Corporate Communication major at BHSU is a great, well-rounded program that I really found valuable to my success at my current company. I feel like the combination of Journalism + Corp Comm. + Jacket Journal student newspaper + BHSU Public Relations Club was vital in my success through the connections I made, as well as learning internal processes. I began at Evergreen Media in 2014 as the Marketing Specialist helping with social media and content marketing - writing blogs and creating videos and images to be shared online. That position quickly grew and adapted as my skills learned throughout school were shaped. Today, I am the Managing Director at Evergreen Media.”

FIND YOUR CAREER

Employment opportunities include:
» Broadcast Management
» Business Communication
» Channel and B-2-B Management
» Conflict Negotiation
» Corporate Advertising
» Digital Media Management
» Event Management
» Human Resources
» Investor Relations
» Marketing
» Media Relations
» Public Relations
» Social Media Manager

Get Involved

Campus News

Students will want to participate as members of campus media to gain hands-on experience. Jacket Journal is an award winning, campus organization that produces a hard-copy newspaper and the 365/24/7 online website BHSUmedia.com.
Contact: Mary.CatonRosser@BHSU.edu to learn more.

The Buzz FM & KBHU TV

Bringing the best and only alternative to Spearfish, S.D. The Buzz is the university’s student-run radio station. Students can also experience television broadcasting by servicing the campus with informational and entertaining programs as a part of KBHU TV. Students from any background or major are welcome. Contact: Scott.Clarke@BHSU.edu to learn more or tune into 89.1 & 90.7 FM to listen.

Enactus

Enactus is a nationally known organization that stands for Entrepreneurs acting for others and creating a better world for us all. BHSU Enactus has participated in national and regional trips presenting their works.
Contact Barbara.Looney@BHSU.edu to learn more.

Public relations club

BHSU Public Relations Club is a professional development group for students focused on career enhancement, community involvement, conferencing, competition and networking for internships and careers across the country. The group has regional and national affiliations that provide many opportunities for students working with Public Relations Society of America.
Contact Mary.CatonRosser@BHSU.edu to learn more.

Shutterbuzz

Whether students are photography majors or simply someone who enjoys photography as a hobby, this organization is open to all. Get involved in regional or national trips, fundraisers, and small adventures for photographers at every level. Shutterbuzz is a student-run organization that brings photographers together.
Contact Skott.Chandler@BHSU.edu to learn more.

TAKE THE NEXT STEP

Develop valuable personal relationships in a small community with amazing faculty and staff while thriving in the outdoors of the Black Hills.