The Black Hills State University student marketing organization recently presented Philly Ted’s of Spearfish with a plan that aims to fine-tune their marketing strategy and captures more of the target market.
|Buzz Marketing created a marketing plan for Philly Ted's of Spearfish earlier this spring.
The plan was part of an ongoing effort of Buzz Marketing to assist local businesses develop marketing strategies and enhance the students’ learning experience. “The development of a marketing plan for a real business is an effective way for students and local businesses to learn and advance their knowledge of marketing management," said Dr. Wei Song, associate professor of marketing and Buzz Marketing advisor.
The students worked with Philly Ted owners Barb and Todd Colgrove to better understand the different obstacles the business was facing and develop a plan that focused on the company, its customers and local competitors. The Colgroves plan to implement some of the ideas presented by the students.
“We think that this is going to be very beneficial to us down the road…. Help us going into the busy spring season,” they said. “We are going to get going on some of the ideas they are bringing to us and see how it turns out.”
Students who participated included: Samantha Dietrich, business administration – entrepreneurship major from Rapid City; Danielle Doney, business administration – marketing major from Rapid City; Jordan Dolph, mass communication major from Parker, Colo.; Jonathon Horner, business administration – marketing major from Aberdeen; Kyler Huber business administration – management major from Rapid City; Darick Eisenbraun, business administration – marketing major from Wall; Caryn Hillberg, business administration – tourism major from Hartford; Patrick Guth, business administration – entrepreneurship major from Torrington, Wyo.; and Heather Theis, graduate student in the MBA program from Rapid City.