A seminar, “How to Develop a Marketing Plan,” will be held at Black Hills State University Wednesday, Jan. 11 from 2 p.m. to 5 p.m. in Clare and Josef Meier Hall, room 206.
The South Dakota Center for Enterprise Opportunity (SD CEO) has partnered with TDG Communications, a Deadwood-based advertising agency, to bring this seminar to BHSU.
The seminar will provide local entrepreneurs and business leaders with marketing tools they can directly apply to their current or future business plans. The seminar will be a step by step demonstration of how to develop a marketing plan including topics such as: mission statement, target market identification, competition, distribution, product offerings, external forces, setting tangible goals and strategic objectives, budget, sales forecasts, and action plans. The presenters will also discuss the strengths and weaknesses of different media channels.
Dustin Floyd, president and agency director of TDG Communications, and Molly McMahan, one of TDG’s prime strategists, will present this marketing seminar. Floyd, who holds a bachelor’s degree in English and public relations, has helped create partnerships between local clients and media organizations like GAC and the United Kingdom’s Sky One network. McMahan holds an MBA in economics and corporate strategy. She recently contributed to the marketing efforts during the opening of the multi-million dollar-hotel, The Deadwood Mountain Grand Event Center and Casino.
Cost of the seminar is $40 per person. The registration deadline is Jan 10. Space is limited. To register or learn more visit www.BHSU.edu/SDCEO or call Brittni Skipper, program assistant, at 605-642-6435.
The SD CEO is funded in part through a cooperative agreement with the U.S. Small Business Association (SBA), and is part of a network of more than 110 centers nationwide established through the SBA’s women’s business funding. While services are available to all those interested in entrepreneurship, there is a special emphasis on women, women veterans, Native Americans, the socially and/or economically disadvantaged, and youth entrepreneurs.