Black Hills State University students from left, Jack Nelson, tourism and hospitality major from Omaha, Neb. Karen Springer, accounting major from Rapid City Tiona King, tourism and hospitality major from Spearfish and Morgan Chavez tourism and hospitality major from Gillette, Wyo., received Certification in Hotel Industry Analytics (CHIA) recently. The certification is recognized worldwide and will set students apart from their peers when looking for a career in the lodging industry.
Black Hills State University tourism and hospitality students received additional certification for future careers in the lodging industry.
Eleven students in Dr. Ignatius Cahyanto's lodging management course at BHSU received Certification in Hotel Industry Analytics (CHIA). The certification shows individuals have a thorough knowledge of the foundational metrics used by the hotel industry, as well as the ability to analyze the diverse types of hotel industry performance data and make strategic decisions based on that data.
"The certification validates our students' ability to comprehend the intricacies of hotel management and make strategic decisions to solve issues surrounding day-to-day-hotel operations," said Cahyanto, assistant professor of tourism and hospitality at BHSU. "Having this certification sets our students apart from their peers when they graduate."
Cahyanto received certification to lead students in the CHIA process. The certification contains four core areas: hotel industry analytical foundations, hotel math fundamentals, property level benchmarking, and hotel industry performance reports.
First launched in 2012, the CHIA certification is the only hotel-related certification for university students graduating from hospitality and tourism programs that is recognized worldwide. Currently, around 125 universities worldwide offer CHIA certification.
This is the first time the certification had been offered to BHSU students. The certification is optional, but Cahyanto said it is highly recommended for students who plan to work in the lodging industry.
Cahyanto added that the certification benefits students entering other professional tourism sectors outside hotels, as well. He said many companies, such as Starbucks, uses the certification to determine whether an individual has the necessary skills to operate a new location.
"I told my students even when they are not sure where their career path in the tourism industry takes them, having the CHIA certification will help," Cahyanto said.
The certification exam was a joint initiative of The American Hotel & Lodging Educational Institute (EI), the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE), and Smith Travel Research and the SHARE Center (STR).
The students received a certificate of accomplishment and the ability to use the CHIA designation on their resumes for five years. Recertification is required every five years.
BHSU's Tourism and Hospitality Management Program will offer the certification again in the fall of 2015. The cost of the test is $75.
To learn more about the CHIA certification program at BHSU contact Dr. Ignatius Cahyanto at Ignatius.Cahyanto@BHSU.edu